SEO Technology from the BrightEdge Platform
Learn more about the SEO technology that drives SEO success for more than 1700 customers
Here are the top SEO technologies that customers use every day to discover, create, optimize, and measure their SEO and content performance marketing programs. Drill down in each section to learn more about how these SEO technologies enhance the user experience, provide confidence and assurance in the site, improve page load, and adapt correctly to mobile and desktop devices.
With BrightEdge's platform, standardize on a single source of truth for all your reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards. Personalize dashboards for each business unit and team member with drag and drop charts, giving everyone easy access to the most relevant data for their role, and aligning team efforts.
Now all the information you need to fine tune your content performance effort is just one click away, whether you want to see a snapshot of overall health or dive deeper into analytics for a specific keyword group, geo-location, site or campaign. Unique SEO technology powers BrightEdge's Closed Loop Analytics, for the first time everyone has a clear understanding of the impact of rank changes on ROI, providing practitioners with an easy way to communicate the business value of content performance to executive staff.
The search landscape is dynamic and constantly evolving. Even if your team is comprised of several experts, it can be a challenge identifying all areas for improvement across your sites, understanding the impact, and knowing where to start. BrightEdge SEO technology takes the guesswork out of content performance. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.
“White hat” backlinking strategies are one of the foundational elements for a successful content performance program. Because backlinking is such a critical component of content performance programs, the accuracy and volume of backlink data is of the utmost importance.
BrightEdge provides the most accurate and complete set of backlink management encompassing backlink tracking, discovery of high-quality backlinks, and competitive backlink insights with actionable, keyword-level backlink recommendations supported by built-in task & workflow management.
Search engines focus on delivering the best possible user experience, by providing high quality content and relevant results. Last year, Google made waves with their broad sweeping Panda and Penguin algorithm updates, rewarding those websites with a solid content strategy with improved rankings and visibility.
In the current search climate, it’s more important than ever to invest in unique, compelling, web-friendly content, and optimize for search performance. Consistent with a history of innovation, BrightEdge has developed unique SEO technology enabling marketers to take a content- and page-based approach to managing content performance.
Today’s websites are complex and delicate. In fast-paced, agile environments–with so many moving parts and without adherence to SEO best practices–technical errors and unplanned site changes often occur. BrightEdge ContentIQ is an advanced SEO technology site auditing solution, that fully integrates within the BrightEdge search and content platform. With advanced crawl technology, it identifies the critical site errors impeding your search success. Use crawl data with popular BrightEdge platform features, such as building StoryBuilder dashboards and setting Anomaly Detection rules to monitor for future errors.
Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to leverage social media to directly impact content performance, improve search rankings, and increase revenue generated through organic search. BrightEdge was the first to integrate social signals into its powerful content performance platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.
Digital Marketers require insights and visibility into content performance at scale, which becomes a complex challenge as search results vary depending on the location of a user. Search is local, and as the adoption of location enabled mobile devices grow, search engines also continually evolve their algorithms to better leverage location data. Local results are also delivered for laptop and desktop users, since IP routing information is routinely used to identify a user's location.
Digital Marketers at global organizations also must measure performance across multiple countries and multiple search engines.
The most sophisticated content performance strategies require in-depth competitive analysis. With BrightEdge, you will be the first to know about the SEO campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.
Universal Search presents a huge opportunity for marketers. Thumbnails of images, videos, places, and news in search results attract the most attention from users. Ranking for this content drives greater conversions while also grabbing market share from competition, since real estate on the first page of search results is limited.
Part of an effective digital marketing program includes utilizing web analytics. The challenge digital marketers face is integrating web analytics with data, leaving them stuck toggling between two tools or manually attempting to combine data in one place, consuming significant time and resources. BrightEdge does the heavy lifting for you by integrating web analytics data with content performance and social data in BrightEdge S3, providing a complete view and single source of truth for your program.
Enterprise project management can require the coordinated effort of multiple roles within an organization. BrightEdge enables you to turn your business intelligence into actionable tasks through a single integrated environment. Turn your BrightEdge content performance recommendations into assigned tasks which you can track and close, or have BrightEdge S3 close implemented recommendations automatically.
When investing in technology to manage your organization’s organic search, it’s important to consider the software type (traditional vs. SaaS), the level of security, scalability, and reliability. Organic search and social is fundamentally a big data challenge. Behind Google’s search algorithm is a big data company that processes over 20 petabytes of data each year.
Not all technologies are created equal. BrightEdge is the only SEO platform on the market. BrightEdge processes over 100 terabytes of data each week, at scale, and operates its enterprise SEO product with the same level of security as the largest US banks.
Its capacity to scale to handle our traffic from around the world and monitor the performance of our SEO efforts and our site rankings is incredible.
The Share of Voice, data analysis, Data Cube and other applications make it easy for us to easily see how our different sites are performing. We already have probably 400 users on the platform and we are looking to add even more in 2016.
I feel as though I am constantly learning something new when I sign in.
Cabela’s uses BrightEdge to identify, inform and validate our content marketing & our SEO efforts. I love the data and intelligence we get from the platform.
BrightEdge is a comprehensive and industrial grade platform to manage millions of keywords and hundreds of thousands of inbound links, to get complete information about you and your competitors SEO strategy.
