BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

Trends in AI Overviews that could impact cyber Monday and Black Friday

AI Overview Trends: What to Watch for Black Friday and Cyber Monday Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. Our BrightEdge Generative Parser™ has been tracking important shifts that will...

August Brings Significant Changes in AI Overviews Rollout and Behavior

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations between logged-in and non-logged-in users to shifts in rank overlap and product viewer trends, we...

The Ultimate Guide to SearchGPT: Navigating the Future of AI-Powered Search

As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we're thrilled to launch the Ultimate Guide to SearchGPT! As I discussed a couple weeks ago, OpenAI made waves in the search landscape with its prototype rollout of SearchGPT on July...

Refining AI Overviews for Maximum Impact

What a big month for AI Overview evolution July has been! We’ve witnessed some significant enhancements that appear to show Google is paying attention to what’s working with competitors. By incorporating successful elements from AI-first search engines like Perplexity, AI Overviews are...

How OpenAI's New Search Engine Could Change the Search Landscape

OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new and existing customers, this opens up new opportunities as well as threats to their current marketing...

10 Observations about AI Overviews after a full Month

It’s been over a month since Google officially rolled out AI Overviews to broader users. The transition from SGE to AI Overviews yielding some interesting changes that we anticipated and tracked with BrightEdge Generative Parser™. As with any new technology, there were some challenges right...

Differences Between AI Overviews and SGE that Enhance Marketer’s Engagement Opportunities

It’s been roughly two weeks since Google announced AI Overviews! BrightEdge Generative Parser™ has been tracking SGE for nearly 8 months now, and we’ve logged our findings in our Ultimate Guide to SGE. We have been able to observe the transition to AI Overviews in real-time. The...

10 observations about the transition of SGE to AI Overviews in May 2024

What a month it’s been for AI search technology! After almost a year of testing in labs, Google took the step we were all waiting for and began rolling out AI more broadly across search. One week prior to this, based on our BrightEdge Generative Parser™ data, we correctly predicted that Google was...

5 Important Observations about the Evolution of AI Search in April 2024

@media only screen and (max-width: 600px) { img { width: auto; height: auto; } } There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge Generative Parser™...

3 Key Steps for Marketers to Get Ahead in an AI-First Search World

AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like...