Total Search Dominance Index
The search landscape remains structurally unchanged, with Google controlling over 90% of activity. AI platforms collectively contribute a minimal share, reinforcing that adoption is still in its early stages.
AI-Specific Search Index
AI search competition is evolving, with ChatGPT still leading but losing share. The standout story this month is Claude, which nearly doubled its share and is now closing in on Perplexity — a remarkable acceleration that puts it firmly on the radar.
Monthly Market Trends By AI Engine
ChatGPT continues to lead AI traffic, though its share is gradually declining. Gemini is steadily expanding its position, while Claude saw ~2× growth this month, signaling early shifts in competitive momentum.
E-Commerce Category Presence in Google AI Overviews
Shows year-over-year growth in Google AI Overview presence across e-commerce categories from Nov 2024 to Nov 2025.
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