--- title: SEO & AI Search Case Studies | BrightEdge url: https://www.brightedge.com/resources/case-studies description: See how organizations across industries have grown their search traffic and revenue with BrightEdge as AI reshapes how people search." --- # SEO & AI Search Case Studies | BrightEdge Learn how organizations across industries find search success with BrightEdge, from organic rankings to visibility in AI search. Explore real case studies from companies like yours. ## Featured Case Studies ### [BrightEdge x Medable](https://www.brightedge.com/resources/case-studies/medable-keyword-growth-ai-overview-case-study) How Medable Grew Keyword Rankings 9x and Built AI Overview Visibility with BrightEdge ### [BrightEdge x Global Services Provider](https://www.brightedge.com/resources/case-studies/global-services-provider-seo-case-study) 45% Higher Rankings, 4x More Sessions: How This Global Services Provider Scaled Search Worldwide ### [BrightEdge x NinjaOne](https://www.brightedge.com/resources/case-studies/ninjaone-ai-mentions-case-study) How NinjaOne Won 61% Share of AI Mentions in the IT Operations Category in Under a Year ### [BrightEdge × Bloomfire](https://www.brightedge.com/resources/case-studies/bloomfire-agent-edge-case-study) How Bloomfire Made Its Content AI-Ready and Grew AI Referral Traffic by 30% ### [BRIGHTEDGE × ARM](https://www.brightedge.com/resources/case-studies/arm-agent-edge-case-study) Optimizing for Agents, with Agents: How Arm Made Its Content the Source Behind AI Answers ### [American Licorice Company Enjoys Sweet Success with BrightEdge](https://www.brightedge.com/resources/case-studies/american-licorice-company) After unlocking several Quick Wins, the lean e-commerce team uncovered new ways to increase visibility, traffic and revenue. ### [A Leading Digital Marketing Agency Achieves 710% AI Overview Growth with BrightEdge](https://www.brightedge.com/resources/case-studies/overdrive-interactive-achieves-ai-overview-growth-brightedge) A digital agency builds topical authority and dominates AI-driven search through strategic content optimization. ### [BRIGHTEDGE × Riskonnect](https://www.brightedge.com/resources/case-studies/riskonnect-ai-share-of-voice-case-study) How Riskonnect Built on SEO Success to Win 57% AI Share of Voice in Four Months ### [BRIGHTEDGE × Ellucian](https://www.brightedge.com/resources/case-studies/ellucian-digital-rebrand-search-success) How Ellucian Rebranded Their Entire Digital Presence Without Losing a Step in Search ### [BRIGHTEDGE × Tombras × ALTAR'D STATE](https://www.brightedge.com/resources/case-studies/brightedge-tombras-altard-state-fashion-growth) How data-driven competitive intelligence and content expansion drove measurable organic revenue growth across fashion ecommerce ### [Wildfire’s SEO Program Helps Charleys Increase Organic Visibility and Overall Revenue](https://www.brightedge.com/resources/case-studies/wildfires-seo-program-helps-charleys-increase-organic-visibility) Learn how Wildfire Helped Charleys Increase Organic Revenue by 60% ### [Professional Services SEO Case Study - Stanley Steemer](https://www.brightedge.com/resources/case-studies/stanley-steemer) After pivoting to a professional services company, Stanley Steemer was in search of ways to connect with customers and convey their new offering. ### [Meta Case Study](https://www.brightedge.com/resources/case-studies/meta-doubles-monthly-search-traffic) By refocusing their SEO strategy, the team was able to double monthly traffic with the help of BrightEdge. ### [National Tyre Case Study](https://www.brightedge.com/resources/case-studies/national-tyre-implements-successful-local-seo-strategy) BrightEdge helps National Tyre drive revenue & traffic with local search marketing. ### [Teradata Case Study](https://www.brightedge.com/resources/case-studies/teradata-elevates-seo) Teradata identifies gaps in SEO performance with the help of BrightEdge’s SEO platform. ### [Crayola Case Study](https://www.brightedge.com/resources/case-studies/crayola-drives-engagement-creative-fun-experiences) BrightEdge helps Crayola draw up winning marketing strategies. ### [Shades of Light Case Study](https://www.brightedge.com/resources/case-studies/shades-light-builds-topical-authority-drives-revenue-seo) BrightEdge customer builds awareness, and improves the expertise, authority, and trust of their site. ### [Beauty Retailer Triples Traffic and Revenue for Key Ecommerce Pages with BrightEdge Autopilot](https://www.brightedge.com/resources/case-studies/beauty-retailer-triples-traffic-and-revenue-key-ecommerce-pages) See how this BrightEdge client saw rapid SEO results. ### [Windsor Store Leverages BrightEdge To Drive Image Results And Improve SEO Rank](https://www.brightedge.com/resources/case-studies/windsor-store-leverages-brightedge-drive-image-results-and-improve) See how to drive results by monitoring performance and refining strategies based on results. ### [Paycor Case Study](https://www.brightedge.com/resources/case-studies/paycor) See how 25 hours each week can increase organic traffic. ### [Manulife Singapore improves Organic Visibility with 60% of Priority Keywords Moving Into Page One](https://www.brightedge.com/resources/case-studies/manulife-singapore) Learn how they leveraged BrightEdge to increase results on page one. ### [Solomon Colors Case Study](https://www.brightedge.com/resources/case-studies/solomon-colors) Solomon Colors SEO Strategy Focused on Image Optimization and SEO Best Practices to Achieve Results. ### [Graco Case Study](https://www.brightedge.com/resources/case-studies/graco) Discover how Graco’s team saw an increase in results for Quick Answers and images as well. ### [MYOB Case Study](https://www.brightedge.com/resources/case-studies/myob-increased-trial-sign-ups) Discover how they successfully collected leads using BrightEdge Technology features. ### [Torrens Case Study](https://www.brightedge.com/resources/case-studies/atomic212-and-torrens-university-case-study) Discover how they increased organic conversions using the industry-leading SEO platform. ### [CION Investments Case Study](https://www.brightedge.com/resources/case-studies/cion-investments) Follow how they avoided competing with their own ranking content using BrightEdge. ### [AGA Coordinates SEO with Multiple In-House Teams Using BrightEdge](https://www.brightedge.com/resources/case-studies/aga-coordinates-seo) Discover how AGA utilized their Communications, Marketing, and IT teams to build their SEO efforts. ### [CBIZ Captures and Nurtures B2B SEO Leads Sometimes Worth $100,000s Per New Client](https://www.brightedge.com/resources/case-studies/cbiz-b2b-case-study) CBIZ, Inc. is gaining on their competitors using the BrightEdge platform. Learn how they're capturing and nurturing leads in this SEO case study. ### [Teradata Case Study](https://www.brightedge.com/resources/case-studies/teradata-case-study) ### [Orangetheory Fitness Case Study](https://www.brightedge.com/resources/case-studies/orangetheory-fitness-case-study) Discover how they used BrightEdge to develop SEO driven results. ### [Travel Nevada Case Study](https://www.brightedge.com/resources/case-studies/travel-nevada) Find out how they used BrightEdge to turn their relentless SEO efforts into massive success. ### [Melton Case Study](https://www.brightedge.com/resources/case-studies/melton-trucking) Proven SEO success with BrightEdge builds case for SEO program. ### [SOAK.com Case Study](https://www.brightedge.com/resources/case-studies/soakcom-case-study) Learn how soak.com overcame legacy challenges to achieve their SEO goals and increase organic traffic. ### [Philips Case Study](https://www.brightedge.com/resources/case-studies/philips-hue-case-study) ### [THRIVE Case Study](https://www.brightedge.com/resources/case-studies/thrive-case-study) Learn how AIS Media helped THRIVE drive a 65% increase in organic traffic. ### [Wpromote Case Study](https://www.brightedge.com/resources/case-studies/wpromote-interdent) Learn how Wpromote used BrightEdge to help InterDent drive 98% growth in Local 3-Pack rankings. ### [Kiddie Academy Case Study](https://www.brightedge.com/resources/case-studies/kiddie-academy) Find out how Andy Seguin of Kiddie Academy scored a 41% increase in conversions from SEO. ### [Rocky Brands Case Study](https://www.brightedge.com/resources/case-studies/rocky-brands) McKennah Robinson, SEO/Content Specialist, Rocky Brands. ### [Meritene Case Study](https://www.brightedge.com/resources/case-studies/meritene) Veronica Diaz, Digital Manager, Nestle Health Science Spain outranks Wikipedia. ### [IBM Case Study](https://www.brightedge.com/resources/case-studies/ibm) Tanu Javeri, Sr. Global SEO Strategist, IBM increases SEO traffic. ### [UL Case Study](https://www.brightedge.com/resources/case-studies/ul) Brandon Zemen, SEO Lead, UL manages page impressions by the numbers. ### [Finishline Case Study](https://www.brightedge.com/resources/case-studies/finish-line-case-study) ### [OnDeck Case Study](https://www.brightedge.com/resources/case-studies/ondeck-case-study) Learn how OnDeck won in Quick Answers with technical SEO using ContentIQ and Data Cube. ### [Labconco Case Study](https://www.brightedge.com/resources/case-studies/labconco-case-study) Labconco used BrightEdge to develop a comprehensive content strategy around recovering high-intent keywords from competitors in organic. ### [UC Davis Case Study](https://www.brightedge.com/resources/case-studies/uc-davis) Using the BrightEdge platform, UCD grew its organic traffic and drove 4.5X more impact than with paid campaigns. ### [Cleveland Clinic Case Study](https://www.brightedge.com/resources/case-studies/cleveland-clinic) Top-Ranked Hospital Sees 43% increase in traffic, 16% increase in appointment sessions, 2/3 of visitors from Organic. ### [Dumpsters.com Case Study](https://www.brightedge.com/resources/case-studies/dumpsterscom-case-study) Learn how Dumpsters.com secured universal listings across multiple SERPs on a single URL using BrightEdge. ### [Sweetwater Case Study](https://www.brightedge.com/resources/case-studies/sweetwater-case-study) Learn how ecommerce retailer Sweetwater increased organic-assisted transactions by 38%. ### [Tahoe South Case Study](https://www.brightedge.com/resources/case-studies/tahoe-south-case-study) LTVA and Noble Studios capitalize on organic with content strategy targeted high-intent travelers. ### [Delta Education Case Study](https://www.brightedge.com/resources/case-studies/delta-education) Delta Education used Data Cube and StoryBuilder to design an effective content strategy. ### [Stack.com Case Study](https://www.brightedge.com/resources/case-studies/stack) Learn how Stack.com grew SEO site traffic by 61% for high-value terms. ### [Yosemite Case Study](https://www.brightedge.com/resources/case-studies/yosemite-case-study) Tourism bureau experiences increase in organic after site migration with BrightEdge and Noble Studios. ### [Unique Vintage Case Study](https://www.brightedge.com/resources/case-studies/unique-vintage) Intent Signal helped Unique Vintage to drive more traffic to product pages and optimize SEM media mix. ### [Twilio Case Study](https://www.brightedge.com/resources/case-studies/twilio-case-study) Twilio uses the BrightEdge platform to target and track longtail targets and page speed enhancements. ### [Lou Malnatis Case Study](https://www.brightedge.com/resources/case-studies/lou-malnatis) Iconic local pizza chain drives national ecommerce with organic search. ### [Loreal Case Study](https://www.brightedge.com/resources/case-studies/loreal-case-study) Carlos Spallarossa uses striking distance reporting to position L’Oréal for voice search content strategy. ### [Verifi Case Study](https://www.brightedge.com/resources/case-studies/verifi-case-study) Jane Phelps of Know Agency helped client Verifi increase organic traffic by 37% in less than 1 year. ### [BrightEdge Case Study](https://www.brightedge.com/resources/case-studies/brightedge-2017-case-study) Learn how BrightEdge used its platform and basic SEO best practices to grow organic revenue by 156%. ### [Advanced Recovery Systems Case Study (LaneTerrelever)](https://www.brightedge.com/resources/case-studies/advanced-recovery-systems) Elise Gould, Senior Director of Content at LaneTerralever, helped ARS remedy stale content and drive a 441% increase in organic traffic. ### [Adobe Case Study 2](https://www.brightedge.com/resources/case-studies/adobe-quick-answers) ### [Stanley Case Study](https://www.brightedge.com/resources/case-studies/stanley) Nearly 40% of all the keywords Stanley ranked for were on the first page and over 7.5% of the total number of keywords Stanley ranked for were in the #1 position. ### [Cabelas Customer Journey Case Study](https://www.brightedge.com/resources/case-studies/cabelas-customer-journey) Learn how Cabela's used BrightEdge to help map its content and associated keyword targets to its customer funnel. ### [Schneider Electric Case Study](https://www.brightedge.com/resources/case-studies/schneider-electric) Fisher scaled to huge SEO program and results, ran smooth and effective site migration. ### [Noble Studios Case Study](https://www.brightedge.com/resources/case-studies/noble-studios) The company uses the Data Cube 1000 times per day on behalf of its clients. ### [WellBiz Brands Case Study](https://www.brightedge.com/resources/case-studies/wellbiz-brands) Danielle Yuthas helped many locations achieve highly visible Local 3-Pack results for key terms. ### [The Network Case Study](https://www.brightedge.com/resources/case-studies/the-network) Pia Adolphsen saw a 41,600-visitor increase to the site and a 50,500-visitor increase to the expanded blog. ### [Kroll Case Study](https://www.brightedge.com/resources/case-studies/kroll) Whitney Parker of Kroll used BrightEdge site recommendations to identify specific on-page tactics to address. ### [The Container Store Case Study](https://www.brightedge.com/resources/case-studies/the-container-store) Cade Burk captures 30% increase in keywords in 1st rank position and 68% increase in organic traffic conversion. ### [Wiley Case Study](https://www.brightedge.com/resources/case-studies/wiley) Austin Kane, SEO Strategist of Wiley overcame severe algo penalty, increased traffic by over 6 million page views. ### [Fathom Case Study](https://www.brightedge.com/resources/case-studies/fathom) Read Fathom's set of guidelines and local-search best practices for colleges to consider as part of a comprehensive digital marketing strategy. ### [Rackspace Case Study](https://www.brightedge.com/resources/case-studies/rackspace) Rackspace realizes gains through on-site changes and launching an earned media campaign. ### [Rosetta Case Study](https://www.brightedge.com/resources/case-studies/rosetta) Data Cube revealed how large an opportunity can be with rich media based on competitive insights and SERP landscape. ### [Seagate Case Study - Keywords](https://www.brightedge.com/resources/case-studies/seagate) Ali Macdonald, Content Marketing Manager, Seagate manages content by the numbers. ### [Adobe Case Study 1](https://www.brightedge.com/resources/case-studies/adobe) B2B software maker took a bigger slice of the organic traffic pie. ### [Groupon Case Study](https://www.brightedge.com/resources/case-studies/groupon) Gene McKenna, Director of Search, Groupon does groundbreaking study by deindexing site temporarily. ### [Epicor Case Study](https://www.brightedge.com/resources/case-studies/epicor) Dawn Olsen uses BrightEdge to lead campaign to lift Google manual penalty. ### [3M Case Study](https://www.brightedge.com/resources/case-studies/3m) Craig Berdie, Global Search Marketing Manager, 3M, shows huge potential of SEO across product lines. ### [Time Inc Case Study](https://www.brightedge.com/resources/case-studies/time-inc) Page 1 ranking keyword count improved from 620 to 75, leading to a 34% increase in traffic and revenue. ### [Seagate Case Study - Traffic](https://www.brightedge.com/resources/case-studies/seagate-customer-journey) Seagate's providing the right content and information to the customer at every level of their journey. ### [Cabelas Case Study](https://www.brightedge.com/resources/case-studies/cabelas) Jesse Farley leveraged BrightEdge for analytics and performance and elevated SEO as well as his function. ### [FUNtastic Case Study](https://www.brightedge.com/resources/case-studies/funtastic) Over 2 year, FUNtastic Dental increased page-one results by 175% with the help of AIS Media and Brightedge. ### [Direct Agents Case Study](https://www.brightedge.com/resources/case-studies/direct-agents) Overcoming Pigeon penalty and using BrightEdge's Data Cube to discover keyword trends made a huge difference in generating organic results. ## Frequently Asked Questions ### What is a case study in SEO? A case study in SEO is a detailed analysis of a specific instance where SEO strategies were implemented to achieve measurable outcomes, such as increased organic traffic, improved keyword rankings, or enhanced website visibility. It often outlines the strategies used, challenges faced, and results achieved, providing insights for others in the industry. ### What is a good example of a case study? A good example of a case study is the BrightEdge x Medable case study, where Medable grew its keyword rankings by 9x and enhanced visibility in AI search using BrightEdge's tools. This illustrates specific strategies and tangible results obtained in a relevant context.