What is SearchGPT?

Introduction to SearchGPT

SearchGPT is OpenAI's entry into the search market. Unlike traditional search engines, which rely on keyword matching and a predefined index, SearchGPT uses AI to understand and generate responses to user queries. This approach aims to provide direct answers, making the search process more intuitive and efficient.

Development Background

SearchGPT was unveiled with initial access limited to a select group of 10,000 users. This controlled rollout allows OpenAI to gather real-world feedback and refine the system before a broader release. The prototype phase is crucial for testing and iterating on the search engine's functionalities, ensuring it meets user needs and expectations. The development of SearchGPT is part of OpenAI's broader strategy to integrate its AI capabilities into everyday applications, potentially extending to platforms like ChatGPT and partnerships with tech giants such as Apple.

How SearchGPT Works

SearchGPT provides a clear and clean interface that is devoid of ads. For prototype users, it offers the option to be your default search engine on your browser which could help gain adoption. While the interface is uncluttered and easy for the user, behind the scenes, its AI functionality is robust.

At its core, SearchGPT operates differently from other AI-first search engines by using Bing’s live index for its source information. This approach allows for some important functionality including the ability to surface answers based on real-time events.

For SEO professionals, this means that optimizing content for Bing remains crucial to ensure visibility on SearchGPT, highlighting the need for effective SEO strategies that cater to both Bing and AI-driven search engines.

SearchGPT Features and Interface

SearchGPT presents a clean and minimalist interface designed to enhance user experience and streamline the search process. Upon accessing the SearchGPT homepage, users are greeted with a simple search bar centered on a predominantly white background, encouraging focus on the search query without unnecessary distractions. The straightforward design allows users to quickly start their search journey, making it intuitive and user-friendly.

Key Features and Functionalities

1. AI-Powered Summarization: SearchGPT leverages OpenAI's GPT-4 models to generate direct and concise answers to user queries. This feature goes beyond traditional search results by providing synthesized responses, making it easier for users to get the information they need quickly.
   
   
    
2. Conversational Interface: Users can engage in a more interactive search experience, with the ability to ask follow-up questions that maintain the context of the original query. This conversational capability ensures a deeper exploration of topics without restarting the search process, enhancing user engagement.
   
   
    
3. Real-Time Information Access: By using Bing's index, SearchGPT ensures that the information provided is up-to-date and comprehensive. This integration allows SearchGPT to pull data from a vast array of sources across the web, ensuring accuracy and relevance in its responses.
   
   
    
4. Clear Attribution and Source Links: SearchGPT emphasizes transparency by providing clear attribution for all the information it presents. Each result includes links to the original sources, allowing users to explore the content further if needed. A sidebar with additional source links offers even more context and depth, supporting informed decision-making.

How Cited Sources are Displayed

SearchGPT takes a unique approach to displaying cited sources, enhancing trust and credibility. Each search result is accompanied by a button which opens up a panel that displays all the sources cited for the result. This not only acknowledges the content creators but also minimizes the clutter on the page.

Additionally, , offering users multiple perspectives on their query. This feature is particularly useful for comprehensive research, as it encourages users to explore a variety of viewpoints and sources, thereby gaining a well-rounded understanding of the topic.

How SearchGPT Compares to other AI-Search Platforms

SearchGPT shares both similarities and differences with AI platforms such as Google's AI Overviews and Perplexity. Depending on user preferences, SearchGPT's layout and approach to queries may be ideal in certain cases. To analyze how SearchGPT compares to Google's AI Overviews and Perplexity, BrightEdge identified using Data Cube X, which is based on exact match volumes. These queries were then presented to all three engines to assess how each approached the query, their ability to decipher intent, and how they sourced their answers. This analysis uses actual popular searches in each industry to reflect how these engines would perform for a typical user.

Summary of Findings:

SearchGPT consistently draws from a diverse range of sources, including academic institutions, industry-specific platforms, and government websites, offering comprehensive information across various topics. It provides detailed, well-structured responses enriched with actionable insights and real-world examples, making it particularly useful for complex queries. In contrast, Perplexity offers succinct overviews, summarizing key points quickly and effectively for users seeking brief answers. Google AI Overview strikes a balance between these approaches, blending conciseness with depth and focusing on the latest trends and practical applications. All three systems demonstrate good query understanding, but SearchGPT often provides the most in-depth responses.

Key Characteristics of SearchGPT Answers:

1. Comprehensive Source Diversity: SearchGPT consistently utilizes a wider range of sources compared to Perplexity and Google AI Overview, drawing from academic institutions, industry-specific platforms, government websites, and authoritative commercial sites.
2. Depth and Structure: SearchGPT offers more detailed and structured responses across various topics, typically providing in-depth explanations and breaking down complex subjects into clear sections.
3. Anticipation of User Intent: SearchGPT demonstrates a strong ability to anticipate potential follow-up questions, often including additional related information, examples, and practical applications.
4. Practical and Action-Oriented: Responses from SearchGPT tend to be more practical and action-oriented, particularly in e-commerce queries where it provides specific product examples and recommendations.
5. Industry-Specific Insights: For B2B and technical queries, SearchGPT often includes industry-specific terminology and practical examples, catering to both general users and professionals.

Unique Aspects Compared to Perplexity and Google AI Overview:

1. Depth vs. Conciseness: SearchGPT generally provides more detailed responses compared to the often more concise answers from Perplexity and the balanced approach of Google AI Overview.
2. Practical Application Focus: Across various domains, SearchGPT tends to include more practical applications and real-world examples, making the information more actionable for users.
3. Multi-faceted Responses: SearchGPT often addresses multiple aspects of a query in a single response, providing definitions, examples, applications, and sometimes related topics.
4. Visual Elements:
5. Query Interpretation: All three systems demonstrate good query understanding, but they sometimes differ in their focus. For instance, in the "business casual" query, Google AI Overview provided more practical outfit tips, while SearchGPT offered a more comprehensive overview of the concept.
6. Trend Awareness: Google AI Overview often includes current trends and popular brands, particularly in e-commerce-related queries, which is less evident in SearchGPT and Perplexity responses.

E-commerce

Keyword: Skirts ~120.7k searches per month

Comparative Analysis

Sources and Citations:

• SearchGPT uses a variety of reputable retail sources, providing a comprehensive and practical guide on where to buy different types of skirts.
• Perplexity focuses on general information from a few key sources, offering a basic overview and shopping suggestions.
• Google AI Overview leverages fashion-oriented sources and provides insights into current trends and popular brands, catering to users interested in fashion advice and trends.

Information Depth and Organization:

• SearchGPT offers a highly detailed and organized response, covering different skirt styles but lacks specific shopping resources.
• Perplexity provides a concise overview, but does not provide a shopping interface.
• Google AI Overview focuses on fashion trends and popular brands, providing a visually rich and trendy perspective. Product overviews are suited for e-commerce.

Query Understanding and User Intent:

• SearchGPT provides information on various skirt styles but does not offer timely insights into what is fashionable for skirts.
• Perplexity understands informational intent and offers a summarized response, suitable for users looking for a quick overview.
• Google AI Overview effectively meets user intent by providing a well-rounded answer that includes trends, brands, and shopping tips, catering to both quick inquiries and more detailed fashion research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT provides a foundational understanding but offers fewer insights into potential follow-up questions. It includes benefits and style tips, indicating an anticipation of user interest in different skirt types.
• Perplexity offers detailed sections on different skirt styles, where to shop, and specific product recommendations.
• Google AI Overview anticipates user needs effectively by offering related topics, fashion trends, and visual content. This setup benefits users likely to ask about current trends, popular brands, and styling tips.

SearchGPT

Top Sources Cited:

• Amazon
• Macy's
• Nordstrom
• Target
• Zara
• ASOS

Key Information Provided:

• Shows different skirt styles, including mini, midi, maxi, pencil, and A-line skirts.
• Insight into the versatility and fashion aspects of skirts.
• Clear, organized layout with sections on types of skirts

Perplexity – Skirts

Top Sources Cited:

• Amazon
• LightInTheBox
• Nextiva

Key Information Provided:

• Overview of what skirts are and their general uses.
• Description of various skirt types (mini, midi, maxi, pencil, A-line).
• Benefits and style tips for each type of skirt.
• Basic information with a focus on popular skirt types and shopping options.

Google AI Overview – Skirts

Top Sources Cited:

• Amazon
• Vogue
• Pinterest
• British GQ

Key Information Provided:

• Current trends in skirt styles, such as denim and black skirts.
• Popular brands and their skirt offerings.
• Visual and style-oriented content, showcasing different skirts.

Question: What is Business Casual

Comparative Analysis

Sources and Citations:

• SearchGPT uses a variety of sources including Wikipedia and specialized career advice websites, providing a well-rounded perspective on business casual.
• Perplexity also cites reliable sources like Wikipedia and career-focused sites, ensuring accuracy and comprehensiveness.
• Google AI Overview focuses on practical career service websites, adding practical advice and examples to its definition.

Information Depth and Organization:

• SearchGPT offers a detailed and structured response, covering the history, components, and guidelines for business casual attire, making it a thorough resource.
• Perplexity provides a concise overview that covers the main points about the concept of business casual as a dress code.
• Google AI Overview balances detail and practicality, providing a clear definition, examples, and practical outfit tips, making it suitable for quick and detailed inquiries.

Query Understanding and User Intent:

• SearchGPT demonstrates understanding user intent by offering a comprehensive guide on business casual, catering to users seeking detailed information.
• Perplexity understands the basic intent, providing a summarized response for someone looking to understand the meaning of business casual.
• Google AI Overview meets user intent by providing an. answer with practical examples, catering to both quick inquiries and users looking to put an outfit together.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT anticipates follow-up questions by providing detailed sections on the definition, components, and guidelines for business casual attire, suggesting it predicts users will want to explore specific aspects of business casual.
• Perplexity provides a foundational understanding but offers fewer insights into potential follow-up questions. It includes general guidelines, indicating an anticipation of user interest in practical attire examples.
• Google AI Overview anticipates user needs by offering related topics and practical tips for combining casual and formal pieces, beneficial for users likely to ask about creating appropriate outfits.

SearchGPT

Top Sources Cited:

• Wikipedia
• TheStreet
• Indeed

Key Information Provided:

• Description of components and acceptable attire for both men and women.
• Common guidelines and examples of appropriate outfits.
• Clear layout with sections on definition, components, and guidelines.

Perplexity

Top Sources Cited:

• Wikipedia
• TheStreet
• Indeed

Key Information Provided:

• Basic definition of business casual.
• General guidelines for acceptable attire.
• Examples of business casual clothing items.
• Comprehensive overview of the topic.

Google AI Overview

Top Sources Cited:

• Indeed
• MSU Career Services
• CareerFoundry

Key Information Provided:

• Definition of business casual and its appropriateness for office environments.
• List of commonly accepted clothing items as business casual.
• Examples of how to combine casual and formal pieces.
• Practical tips for creating a business casual outfit.

Education

Keyword: Associate Degree: ~49k monthly searches

Comparative Analysis

• SearchGPT leverages a wide range of sources, including well-known education platforms and specific educational institutions. This diversity in sources can provide a broader perspective and more comprehensive information.
• Perplexity and Google AI Overview both cite Wikipedia and Coursera, which are reliable for general information. Google also includes DeVry University, adding a practical perspective from a known educational institution.

Information Depth and Organization

• SearchGPT provides a highly detailed and organized response. It not only defines the degree but also breaks down the types, benefits, career options, and available online programs. This makes it a robust resource for users seeking comprehensive information.
• Perplexity offers a concise overview that touches on the main points but lacks the depth seen in SearchGPT. For example, it does not offer any insights into career fields ideally suited for the degree. It provides a good starting point but may require additional research for a complete understanding.
• Google AI Overview strikes a balance between brevity and detail. It offers a clear definition, types, and practical uses of an associate degree, making it useful for users who need a quick yet informative answer.

Query Understanding and User Intent

• SearchGPT demonstrates a strong understanding of user intent by providing a detailed breakdown of various aspects of an associate degree. This approach caters to users who want an in-depth understanding of the topic.
• Perplexity understands the basic intent but provides a more summarized response, suitable for users looking for a quick overview.
• Google AI Overview effectively meets the user intent by providing a well-rounded answer that includes definitions, types, and practical applications, catering to both quick inquiries and slightly more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions

• SearchGPT excels in anticipating follow-up questions by offering detailed sections on career options, benefits, and specific programs. This approach suggests that it predicts users will want to explore practical outcomes and further educational opportunities.
• Perplexity provides a foundational understanding but offers fewer insights into potential follow-up questions. It does include some benefits and opportunities, indicating an anticipation of user interest in the advantages of an associate degree.
• Google AI Overview anticipates user needs effectively by offering related topics and detailed explanations of career paths and fields of study. This setup is beneficial for users likely to ask about practical applications and specific examples.

SearchGPT

1. Top Sources Cited:

1. • Coursera
   • Job Search | Indeed
   • College Board Blog
   • CollegeVine
   • BestColleges
   • Trade Schools, Colleges, and Universities

2. Key Information Provided:

1. • Detailed explanation of what an associate degree is, including its duration, credits, and average cost.
   • Types of associate degrees (AA, AS, AAS, AAA) with specific focuses.
   • Benefits such as cost-effectiveness, flexibility, career opportunities, and transferability.
   • Career options in various fields like healthcare, technology, business, and engineering.
   • Mention of online programs and specific institutions offering them.
   • Clear and organized layout with sections on key facts, benefits, career options, and online programs.

Perplexity

1. Top Sources Cited:

1. • Wikipedia
   • Coursera
   • Ashworth College

2. Key Information Provided:

1. • Basic definition and purpose of an associate degree.
   • Brief historical context and origin.
   • Types of associate degrees with a short description.
   • Benefits and opportunities of obtaining an associate degree.
   • The content is concise and covers the main aspects of the degree.

Google AI Overview

1. Top Sources Cited:

1. • Wikipedia
   • Coursera
   • DeVry University

2. Key Information Provided:

1. • Definition of an associate degree and its typical duration.
   • Types of associate degrees with examples.
   • Practical uses and career opportunities for associate degrees.
   • Detailed information on fields of study and potential jobs.
   • Slightly more comprehensive than Perplexity.

Question: What is a MBA ~3.9k Monthly Searches

Comparative Analysis

Sources and Citations:

• SearchGPT leverages a wide range of sources, including well-known educational platforms and specific educational institutions.
• Perplexity and Google AI Overview both cite reliable sources like Wikipedia and Coursera. Google also includes academic institutions like IESE Business School.

Information Depth and Organization:

• SearchGPT provides a detailed and organized response. It defines the degree and breaks down the types, benefits, career options, and program formats. This makes it ideal for users seeking comprehensive information.
• Perplexity offers a concise overview that touches on the main points but lacks the depth seen in SearchGPT. It provides a good starting point but may require additional research for a complete understanding.
• Google AI Overview strikes a balance between brevity and detail. It offers a clear definition, types, and practical uses of an MBA, making it useful for users who need a quick yet informative answer.

Query Understanding and User Intent:

• SearchGPT demonstrates a strong understanding of user intent by providing a detailed breakdown of various aspects of an MBA. This approach caters to users who want an in-depth understanding of the topic.
• Perplexity understands the basic intent but provides a more summarized response, suitable for users looking for a quick overview.
• Google AI Overview effectively meets the user intent by providing a well-rounded answer that includes definitions, types, and practical applications, catering to both quick inquiries and slightly more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT anticipates follow-up questions by offering detailed sections on career options, benefits, and specific programs. This approach suggests that it predicts users will want to explore practical outcomes and further educational opportunities.
• Perplexity provides a foundational understanding but offers fewer insights into potential follow-up questions. It does include some benefits and opportunities, indicating an anticipation of user interest in the advantages of an MBA.
• Google AI Overview anticipates user needs effectively by offering related topics and detailed explanations of career paths and fields of study. This setup is beneficial for users likely to ask about practical applications and specific examples.

SearchGPT

1. Top Sources Cited:
   • MBA.com
   • Investopedia
   • Wikipedia
   • Coursera
   • US News
   • BestColleges
2. Key Information Provided:
   • Detailed explanation of what an MBA is, including its purpose and historical context.
   • Overview of MBA programs, including curriculum and learning experience.
   • Types of MBA programs (Full-Time MBA, Part-Time MBA, Executive MBA, Online MBA).
   • Key aspects such as core curriculum, specializations, program formats, experiential learning, career opportunities, and networking.
   • Clear and organized layout with sections on the understanding of the MBA degree, its key aspects, and overall value.

Perplexity

1. Top Sources Cited:
   • MBA.com
   • Investopedia
   • Wikipedia
   • Coursera
   • US News
2. Key Information Provided:
   • Definition and purpose of an MBA.
   • Overview of curriculum and learning experience.
   • Types of MBA programs.
   • Emphasis on practical experience and networking opportunities.
   • The content is concise but covers the main aspects of the degree.

Google AI Overview

1. Top Sources Cited:
   • Prospects.ac.uk
   • IESE Business School
   • Point Loma Nazarene University
2. Key Information Provided:
   • Definition of an MBA and its focus on business management and leadership skills.
   • List of subject areas typically included in MBA programs.
   • Discussion of different formats of MBA programs (full-time, part-time, hybrid, online).
   • Practical uses and career opportunities for MBA graduates.
   • Slightly more comprehensive than Perplexity, providing a better depth of information.

Healthcare

Keyword: Plantar Fasciitis ~633.5k searches per month

Comparative Analysis

Sources and Citations:

• SearchGPT leverages a variety of reputable medical sources.
• Perplexity and Google AI Overview also cite reliable medical sources like Mayo Clinic and Johns Hopkins Medicine. Google includes specialized medical institutions, enhancing its practical and clinical perspective.

Information Depth and Organization:

• SearchGPT provides a detailed and organized response, covering symptoms, causes, diagnosis, and treatment options.
• Perplexity offers a concise overview, touching on the main points but lacking the depth seen in SearchGPT.
• Google AI Overview offers a balanced mix of brevity and detail, providing a clear definition, causes, symptoms, risk factors, and treatments. It caters to users needing quick yet comprehensive answers.

Query Understanding and User Intent:

• SearchGPT demonstrates understanding of user intent by providing detailed information on various aspects of plantar fasciitis, catering to users seeking comprehensive knowledge.
• Perplexity understands the basic intent but offers a more summarized response, suitable for users looking for a quick overview.
• Google AI Overview Meets user intent by providing a well-rounded answer that includes definitions, symptoms, risk factors, and treatments, catering to both quick inquiries and more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT offers sections on symptoms, causes, diagnosis, and treatment. This suggests it predicts users will want to explore the condition's practical outcomes and management.
• Perplexity Includes treatment options, indicating an anticipation of user interest in managing the condition.
• Google AI Overview Offers related topics and detailed explanations of risk factors and treatments. This setup benefits users likely to ask about specific examples.

SearchGPT

1. Top Sources Cited:
   • Mayo Clinic
   • WebMD
   • Healthline
   • American Academy of Orthopedic Surgeons
2. Key Information Provided:
   • Definition and causes of plantar fasciitis.
   • Symptoms and how they present in affected individuals.
   • Diagnostic methods and tools used to identify the condition.
   • Treatment options, including conservative and medical interventions.
   • Clear and structured layout with sections on symptoms, causes, diagnosis, and treatment.

Perplexity

1. Top Sources Cited:
   • Mayo Clinic
   • WebMD
   • Healthline
2. Key Information Provided:
   • Definition and causes of plantar fasciitis.
   • Symptoms associated with the condition.
   • Treatment options, focusing on common and accessible methods.
   • The content is concise but covers the main aspects of the condition.

Google AI Overview

1. Top Sources Cited:
   • Johns Hopkins Medicine
   • Mount Sinai
   • American Podiatric Medical Association
2. Key Information Provided:
   • Definition and causes of plantar fasciitis.
   • Symptoms and their typical presentation.
   • Risk factors contributing to the development of plantar fasciitis.
   • Detailed treatment options, including lifestyle changes and medical interventions.
   • Comprehensive information catering to a broader understanding of the condition.

Question: What is lupus ~132k searches per month

Comparative Analysis

Sources and Citations:

• SearchGPT leverages a variety of reputable medical sources, ensuring a comprehensive and authoritative perspective on lupus.
• Perplexity and Google AI Overview also cite reliable medical sources like Mayo Clinic and NIAMS. Google includes state health departments, enhancing its practical and clinical perspective.

Information Depth and Organization:

• SearchGPT covers symptoms, causes, diagnosis, and treatment options.
• Perplexity offers a concise overview, touching on the main points but lacking the depth seen in SearchGPT.
• Google AI Overview provides a clear definition, causes, symptoms, and impact on various organs. It caters to users needing quick yet comprehensive answers.

Query Understanding and User Intent:

• SearchGPT provides detailed information on various aspects of lupus, catering to users seeking comprehensive knowledge.
• Perplexity understands the basic intent but offers a more summarized response, suitable for users looking for a quick overview.
• Google AI Overview addresses multiple intents by providing a well-rounded answer that includes definitions, symptoms, and organ impact, catering to both quick inquiries and more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT Offers detailed sections on symptoms, causes, diagnosis, and treatment. This suggests it predicts users will want to explore the condition's practical outcomes and management.
• Perplexity provides a foundational understanding. It includes treatment options, indicating an anticipation of user interest in managing the condition.
• Google AI Overview offers related topics and detailed explanations of symptoms and organ impact. This setup benefits users likely to ask about practical applications and specific examples.

SearchGPT

1. Top Sources Cited:
   • Mayo Clinic
   • Lupus Foundation of America
   • Healthline
   • Cleveland Clinic
   • CDC
   • Wikipedia
2. Key Information Provided:
   • Definition and causes of lupus.
   • Symptoms and how they present in affected individuals.
   • Diagnostic methods and tools used to identify the condition.
   • Treatment options, including medications and lifestyle changes.
   • Clear and structured layout with sections on definition, symptoms, diagnosis, and treatment.

Perplexity

1. Top Sources Cited:
   • Mayo Clinic
   • Lupus Foundation of America
   • Healthline
2. Key Information Provided:
   • Definition and causes of lupus.
   • Symptoms associated with the condition.
   • Treatment options, focusing on common and accessible methods.
   • The content is concise but covers the main aspects of the condition.

Google AI Overview

1. Top Sources Cited:
   • National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS)
   • New York State Department of Health
   • Better Health Channel
2. Key Information Provided:
   • Definition and causes of lupus.
   • Symptoms and their typical presentation.
   • Impact on various organs and systems in the body.
   • Comprehensive information catering to a broader understanding of lupus.

Finance

Keyword: Roth IRA~346.4k Monthly Searches

Comparative Analysis

Sources and Citations:

• SearchGPT uses a variety of reputable financial sources, ensuring a comprehensive and authoritative perspective on Roth IRAs.
• Perplexity and Google AI Overview also cite reliable financial sources like IRS.gov and Investopedia. Google includes specialized financial institutions, enhancing its perspective on the niche of Roth IRA’s.

Information Depth and Organization:

• SearchGPT Covers key features, advantages, and rules. This makes it a robust resource for users seeking in-depth information.
• Perplexity offers a concise overview, touching on the main points and key advantages, making it a useful resource for users looking to invest in a Roth IRA.
• Google AI Overview offers a balanced mix of brevity and detail, providing a clear definition, rules, and practical uses. It caters to users needing quick yet comprehensive answers.

Query Understanding and User Intent:

• SearchGPT demonstrates a strong understanding of user intent catering to users seeking comprehensive knowledge.
• Perplexity understands the basic intent but offers a more summarized response, suitable for users looking for a quick overview.
• Google AI Overview effectively meets user intent by providing a well-rounded answer that includes definitions, rules, and practical applications, catering to both quick inquiries and more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT offers a detailed section on key features, advantages, and rules. This suggests it predicts users will want to explore the practical outcomes and benefits of a Roth IRA.
• Perplexity provides a foundational understanding but offers fewer insights into potential follow-up questions. It includes advantages, indicating an anticipation of user interest in the benefits of a Roth IRA.
• Google AI Overview anticipates by offering related topics and detailed explanations of rules and advantages. This setup benefits users likely to ask about practical applications and specific examples.

SearchGPT

1. Top Sources Cited:
   • Charles Schwab
   • Investopedia
   • IRS.gov
   • Vanguard
   • NerdWallet
   • MarketWatch
2. Key Information Provided:
   • Detailed explanation of tax-free growth and withdrawals.
   • Flexibility in withdrawal options.
   • No required minimum distributions (RMDs).
   • Income limits and contribution limits for 2024.
   • Roth IRA conversion strategies.
   • Investment options and account opening process.

Perplexity

1. Top Sources Cited:
   • Charles Schwab
   • Investopedia
   • IRS.gov
2. Key Information Provided:
   • Definition and purpose of a Roth IRA.
   • Key features including tax-free growth, withdrawal rules, and contribution limits.
   • Advantages focusing on flexibility and tax benefits.
   • Content is concise but covers the main aspects of the Roth IRA.

Google AI Overview

1. Top Sources Cited:
   • IRS.gov
   • Charles Schwab
   • Investopedia
2. Key Information Provided:
   • Definition of a Roth IRA and its tax advantages.
   • Contribution and withdrawal rules.
   • Practical uses and advantages of a Roth IRA.
   • Detailed information on differences from other retirement accounts.
   • Comprehensive information catering to a broader understanding of the Roth IRA.

Question: What is a good credit score ~109.1k searches per month

Comparative Analysis

Sources and Citations:

• SearchGPT uses a mix of personal finance sources, ensuring a well-rounded perspective on what constitutes a good credit score.
• Perplexity also draws from credible sources like Equifax and NerdWallet but tends to be more concise.
• Google AI Overview includes similar authoritative sources.

Information Depth and Organization:

• SearchGPT provides a concise response, breaking down score ranges and their implications.
• Perplexity offers a comprehensive overview, useful for users needing quick information. Includes visual aids.
• Google AI Overview strikes a balance with clear definitions, ranges, and practical tips, making it suitable for both quick look-ups and more in-depth research.

Query Understanding and User Intent:

• SearchGPT details credit score ranges and assumes the user is looking for a concise answer.
• Perplexity understands the core intent and provides a summarized, to-the-point response.
• Google AI Overview understands the direct intent but also assumes the user wants advice on maintaining a good credit score.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT covers the basics but offers fewer insights into potential follow-ups, though it does touch on important aspects like the benefits of good credit scores.
• Perplexity predicts user interest in related aspects like improving credit scores and understanding factors that affect them, offering detailed follow-up sections.
• Google AI Overview anticipates follow-up needs well by providing detailed explanations, practical advice, and related queries, making it easy for users to explore further.

SearchGPT

Top Sources Cited:

• Experian
• Intuit Credit Karma
• NerdWallet

Key Information Provided:

• Explanation of what constitutes a good credit score within the 300-850 range.
• Breakdown of FICO and VantageScore ranges and what they signify.
• Tips on how a good credit score can improve loan and credit card approvals.
• Related queries about improving credit scores and understanding factors affecting them.

Perplexity

Top Sources Cited:

• Equifax
• Credit Karma
• NerdWallet

Key Information Provided:

• Definition and typical range for a good credit score.
• Detailed information about FICO and VantageScore ranges.
• Impact of a good credit score on financial opportunities.
• Visual aids like charts and infographics to explain credit score ranges.

Google AI Overview

Top Sources Cited:

• Experian
• Equifax
• NerdWallet

Key Information Provided:

• General definition and range for a good credit score.
• Differences in scoring criteria among various agencies and lenders.
• Explanation of different credit score ranges (Excellent, Very Good, Good, Fair, Poor).
• Practical advice on improving and maintaining a good credit score.
• Slightly more comprehensive with additional tips and practical uses of credit scores.

Insurance

Keyword: Legal Breaks at Work ~2.5k monthly searches

SearchGPT

Top Sources Cited:

• U.S. Department of Labor
• Workforce.com
• Nolo
• California Labor Law
• ELH / HR4Sight
• Paychex
• LawInfo.com

Key Information Provided:

• Detailed explanation of federal and state laws regarding legal breaks at work.
• Specific regulations for rest breaks and meal periods under federal law.
• State-specific variations and examples, such as California and New York laws.
• Industry-specific regulations for certain sectors like retail, food service, and healthcare.
• Compliance and penalties for employers who fail to provide the required breaks.
• Clear layout with sections on federal law, state laws, special cases, and nursing mothers.

Perplexity

Top Sources Cited:

• U.S. Department of Labor
• dol.gov

Key Information Provided:

• Basic explanation of federal law on breaks, including rest and meal periods.
• Examples of state laws, with specific mentions of Illinois and general state requirements.
• Industry-specific regulations, highlighting sectors with stringent break requirements.
• Brief mention of exemptions and variations in regulations.

Google AI Overview

Top Sources Cited:

• U.S. Department of Labor
• Poster Compliance Center
• Workforce Manager

Key Information Provided:

• Definition of federal law regarding breaks and meal periods.
• State and city-specific variations, with examples like Illinois.
• Legal recourse for employees who are not allowed to take legally required breaks.
• Detailed information on specific state regulations and general guidelines.

Question: What is a remote work force? ~1.7k monthly queries

Comparative Analysis

Sources and Citations:

• SearchGPT utilizes a diverse range of sources, including government websites, legal advice platforms, and industry-specific resources, ensuring comprehensive coverage of the topic.
• Perplexity and Google AI Overview both prominently feature the U.S. Department of Labor as a primary source, providing authoritative information on federal regulations.

Information Depth and Organization:

• SearchGPT offers a detailed and structured response, covering federal and state laws, special cases, and specific industry regulations. This makes it a robust resource for users seeking in-depth legal information on work breaks.
• Perplexity provides a concise overview, touching on the main points of federal and state laws.
• Google AI Overview balances brevity and detail, providing clear definitions, practical advice, and specific state regulations with practical examples.

Query Understanding and User Intent:

• SearchGPT demonstrates a strong understanding of user intent by offering detailed breakdowns of various legal aspects of work breaks, catering to users seeking comprehensive legal knowledge.
• Perplexity understands the basic intent but offers a summarized response suitable for users looking for a quick overview of legal break requirements.
• Google AI Overview effectively meets user intent by providing well-rounded answers that include definitions, practical advice, and specific state regulations, catering to both quick inquiries and more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT excels in anticipating follow-up questions by providing detailed sections on state-specific laws, industry regulations, and compliance penalties. This approach suggests it predicts users will want to explore the practical implications and specific legal requirements further.
• Perplexity provides a foundational understanding but offers fewer insights into potential follow-up questions. It includes state examples and industry regulations, indicating an anticipation of user interest in specific legal nuances.

Google AI Overview anticipates user needs effectively by offering related topics and detailed explanations of legal recourse and state-specific regulations. This setup benefits users likely to ask about practical applications and specific legal examples

SearchGPT

1. Top Sources Cited:
   • Job Search | Indeed
   • CareerFoundry
   • Upwork
   • Remote.co
   • Wikipedia
   • Harvard Business Review
2. Key Information Provided:
   • Detailed explanation of what a remote workforce is, including its definition and characteristics.
   • Benefits such as increased flexibility, improved work-life balance, and access to a broader talent pool.
   • Types of remote work, including fully remote positions, flexible jobs, and freelance work.
   • Challenges associated with remote work, such as maintaining communication and company culture.
   • Comprehensive layout with sections on definition, benefits, types, and challenges.

Perplexity

1. Top Sources Cited:
   • OPM.gov
   • RemoteYear
   • Nextiva
2. Key Information Provided:
   • Basic definition and characteristics of a remote workforce.
   • Key features like flexibility, technology-driven collaboration, and diverse workforce.
   • Benefits of a remote workforce, including increased productivity, cost savings, and improved employee engagement.
   • The content is concise but laid out in an intuitive manner.

Google AI Overview

1. Top Sources Cited:
   • Gartner
   • OPM
   • Indeed
2. Key Information Provided:
   • Definition of a remote workforce and its characteristics.
   • Technology solutions to support remote work, such as communication platforms and time tracking software.
   • Fields suitable for remote work, including IT, customer service, and digital marketing.
   • Practical uses and benefits of remote work.
   • Slightly more comprehensive than Perplexity, providing a better depth of information.

B2B Technology

Keyword: API ~155.7k searches per month

Comparative Analysis

Sources and Citations:

• SearchGPT uses a mix of reputable sources, including Wikipedia and major tech companies, ensuring a comprehensive and authoritative perspective on APIs.
• Perplexity and Google AI Overview cite prominent tech companies like AWS, Cloudflare, and Google Cloud, providing practical insights from leading industry players.

Information Depth and Organization:

• SearchGPT provides a concise overview, covering various types of APIs, their characteristics, and examples.
• Perplexity offers a comprehensive overview, touching on the main points but lacking the depth seen in SearchGPT.
• Google AI Overview offers a balanced mix of brevity and detail, providing clear definitions, types, and practical uses.

Query Understanding and User Intent:

• SearchGPT understands the basic intent but offers a more summarized response, suitable for users looking for a quick overview.
• Perplexity demonstrates user intent by providing detailed information on various aspects of APIs, catering to users seeking comprehensive knowledge.
• Google AI Overview addresses user intent by providing a an answer that includes definitions, types, practical applications, and visual aids, catering to both quick inquiries and more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT: offers fewer insights into potential follow-up questions. It includes different types of APIs, indicating an anticipation of user interest in the basic classifications and possibly further exploration into specific use cases or comparisons.
• Perplexity: anticipates follow-up questions by offering detailed sections on types, characteristics, and practical examples. This approach suggests that it predicts users will want to explore the technical details and applications of APIs, such as how to implement them in specific projects or integrate them with other systems.
• Google AI Overview: Anticipates users likely to ask about practical applications, how to best leverage APIs for business purposes, or more advanced topics like API security and performance optimization.

SearchGPT

Top Sources Cited:

• Wikipedia
• IBM - United States
• Amazon Web Services, Inc.

Key Information Provided:

• Basic definition and purpose of APIs.
• Explanation of different types of APIs, including Open APIs, Partner APIs, Internal APIs, and Composite APIs.
• Overview of how APIs work, focusing on their role as contracts between applications.

Perplexity

Top Sources Cited:

• AWS
• Cloudflare
• Google Cloud

Key Information Provided:

• The content is concise but covers the fundamental aspects of APIs.
• Detailed explanation of what an API is, including its role in communication between software systems.
• Types of APIs, such as Web APIs, Database APIs, and Operating System APIs.
• Key characteristics including communication, security, and documentation.
• Practical examples of API usage across various industries.
• Structured layout with sections on types, characteristics, and examples of APIs.

Google AI Overview

Top Sources Cited:

• Cloudflare
• AWS
• Google Cloud

Key Information Provided:

• Definition of an API and its function in application communication.
• Explanation of different types of APIs, such as Open APIs, Rest APIs, and Composite APIs.
• Examples of API usage and their benefits, such as efficiency, integration, and scalability.

Question: What is a VPN ~36.6k searches per month

Comparative Analysis

Information Depth and Organization:

• SearchGPT provides a detailed explanation of VPNs, covering definitions, how they work, benefits, and types. This makes it a robust resource for users seeking an in-depth understanding.
• Perplexity offers a concise but informative overview, suitable for users looking for quick information with essential details.
• Google AI Overview balances brevity and detail, providing clear definitions and practical uses, catering to both quick inquiries and slightly more detailed research needs.

Query Understanding and User Intent:

• SearchGPT understands user intent by providing detailed and organized information on various aspects of VPNs, catering to users seeking comprehensive knowledge.
• Perplexity understands intent but offers a more summarized response, suitable for users needing a quick overview.
• Google AI Overview addresses user intent with an answer that include definitions, benefits, and practical applications, catering to both quick inquiries and more detailed research needs.

Anticipating and Addressing Potential Follow-up Questions:

• SearchGPT anticipates follow-up questions by offering detailed sections on how VPNs work, their benefits, and types. This suggests it predicts users will want to explore practical uses and security features of VPNs.
• Perplexity provides a foundational understanding and mentions the broader technological context, indicating an anticipation of user interest in how VPNs fit into larger security and technology frameworks.
• Google AI Overview anticipates user needs effectively by offering related topics and detailed explanations of VPN functions and benefits. This setup benefits users likely to ask about practical applications, security concerns, and specific examples of VPN usage.

SearchGPT

Top Sources Cited:

• NordVPN
• Microsoft Azure
• Kaspersky

Key Information Provided:

• Definition and Function: Explains that a VPN (Virtual Private Network) creates a secure and encrypted connection over the internet, masking the user's IP address and encrypting their internet traffic.
• How VPNs Work: Details the process of routing internet traffic through a remote server, creating an encrypted "tunnel" to protect data from eavesdroppers.
• Key Features and Benefits:
  • Privacy Protection: Masks IP addresses to keep browsing activities private.
  • Data Encryption: Encrypts data to protect sensitive information.
  • Access to Restricted Content: Bypasses geographic restrictions and censorship.
  • Remote Access: Secures access to company networks from remote locations.
  • Enhanced Security: Provides additional security features like protection against malware and phishing attacks.
• Types of VPNs: Personal VPNs for privacy, Business VPNs for corporate use, Site-to-Site VPNs for secure inter-site connectivity, and SSL VPNs for secure web-based applications.

Perplexity

Top Sources Cited:

• Microsoft Azure
• Cloudflare
• Amazon Web Services (AWS)

Key Information Provided:

• Definition and Function: Describes a VPN as an internet security service that creates a private network connection between devices over the internet.
• How VPNs Work: Explains the encryption of data and masking of IP addresses to enhance privacy and security.
• Key Benefits:
  • Protection against public WiFi snooping.
  • Circumventing internet censorship.
  • Providing secure remote work capabilities.
• Types of VPNs: Mentions Open APIs, Partner APIs, Internal APIs, Composite APIs, and REST APIs as part of a broader technological context.

Google AI Overview

Top Sources Cited:

• Microsoft Azure
• Cloudflare
• Amazon Web Services (AWS)

Key Information Provided:

• Definition and Function: Defines a VPN as an internet security service that creates a private network connection over the internet, encrypting data and masking IP addresses.
• How VPNs Work: Describes the encryption of data and the creation of a secure connection to protect online privacy.
• Key Benefits:
  • Protects identity and browsing activity.
  • Allows access to restricted content.
  • Provides secure connections for remote work.
• Common Uses: Highlights use cases like protecting against public WiFi snooping, circumventing censorship, and enabling secure corporate access.

How to Prepare for SearchGPT

SearchGPT replies on many elements that are familiar to SEOs. A major nuance is that it relies on Bing’s index for its citations. As a result, SEOs who may not have focused on Bing may need to incorporate it more into their strategies as SearchGPT is broadly rolled out. In addition to fundamental Bing SEO work, there are a few other key optimizations that this analysis suggest SEOs and digital content marketers should consider:

1. Ensuring Content is Indexed by Bing

Since SearchGPT leverages Bing's index, it's crucial to ensure your content is properly indexed by Bing. As with other major engines, if it is not in Bing’s index, it will not be visible. There are a couple ways to ensure this is happening:

a) Using Bing Webmaster Tools:

- Submit your website's URLs and XML sitemaps regularly.

- Bing also provides a URL inspection tool which can be used to test new pages are indexed and thus eligible to be cited by SearchGPT:

b) Optimizing for Bing's Crawlers:

- Ensure your robots.txt file doesn't block important content.

- For enterprise websites publishing multiple pieces of content daily, Bing offers an API to ensure it's indexed immediately. This is particularly important for websites that publish schedules, pricing information or other content that is prone to changing quickly.

2. Optimizing Content for Comprehensive Coverage

SearchGPT tends to favor detailed, well-structured content. Based on the analysis, SearchGPT makes it easy to include lots of additional resources in the right panel, some of which aren’t directly used as citations for the answer. This means content that anticipates follow-ups and covers related subjects may have greater chances of appearing as a citation (which could lead to a referral). To optimize for this ensure content addresses multiple aspects of a topic. BrightEdge Copilot for Content Advisor can assist in this. By building briefs that assess the questions also asked by users as well as incorporate content addressed by high ranking pages, content marketers can start with a framework that has the required content to address topics for AI-powered engines like SearchGPT.

3. Leveraging Schema Markup

Implement structured data to help SearchGPT better understand and potentially cite your content

a) Key Schema Types to Consider:

- Article schema for blog posts and news articles.

- FAQPage schema for Q&A content.

- HowTo schema for step-by-step guides.

- Product schema for e-commerce pages.

- LocalBusiness schema for location-based businesses.

4. Optimizing for Practical and Action-Oriented Content

SearchGPT shows a preference for practical, actionable information. This means content should address use cases, situational applications and how-to elements a user will want to know about the subject. Much of this can be pinpointed using Content Advisor, but Data Cube X can help identify the topics around a keyword that should be addressed. :

5. Focusing on Industry-Specific Insights. SearchGPT relies on authoritative sites for citations. It often also cites stats and insights specific to the category of the keyword. Ensuring data points and unique insights are part of your content strategy should increase the likelihood of a citation for SearchGPT.
6. Optimizing for Local and E-commerce Queries. While SearchGPT has a limited shopping experience compared to AI Overviews, they are key aspects SEOs can focus on to ensure their products are optimized for inclusion from SearchGPT. Similarly, for local-oriented content, there are aspects of Bing that SEOs can use to ensure their content is likely to be included:
   a) Local SEO Optimization:

   - Ensure your Google My Business and Bing Places listings are up-to-date.

   - Create location-specific content that addresses local customer needs.

   b) E-commerce Optimization:

   - Implement detailed product schema markup.

   - Create comprehensive product descriptions with specifications, uses, and comparisons.

Conclusion

SearchGPT represents a significant evolution in the AI search landscape, offering both opportunities and challenges for digital marketers and SEO professionals. As we've explored throughout this guide, SearchGPT's unique approach to information retrieval and presentation sets it apart from traditional search engines and even other AI-powered platforms.

Key takeaways for marketers:

1. SearchGPT appears to favor in-depth, multi-faceted content that addresses various aspects of a topic. This underscores the importance of creating thorough, well-structured articles and resources.
2. Answers observed draw from a wide range of authoritative sources, highlighting the need for content to be not just comprehensive, but also credible and well-cited.
3. SearchGPT demonstrates a preference for actionable information and real-world examples, particularly in e-commerce and how-to queries.
4. The integration of charts, infographics, and other visual aids can enhance content visibility and comprehension in SearchGPT's results.
5. Anticipation of User Intent: SearchGPT's ability to predict and address potential follow-up questions emphasizes the importance of creating content that covers related topics and queries.

It's crucial to note that SearchGPT is still in its infancy, having been introduced to a limited user base. As such, the observations and strategies outlined in this guide are based on early interactions and may evolve rapidly. The platform's capabilities, ranking factors, and impact on search behavior are likely to undergo significant changes as it develops and expands its user base.

For SEO professionals and digital marketers, staying agile and adaptive will be key. Regularly monitoring SearchGPT's development, testing different content strategies, and keeping abreast of updates from OpenAI will be essential in navigating this new search paradigm.

While optimizing for SearchGPT presents new challenges, it also offers exciting opportunities to create more valuable, comprehensive, and user-focused content. By embracing these changes and adapting strategies accordingly, marketers can position themselves at the forefront of this AI-driven search revolution!