SEO Research Reports

BrightEdge is an industry leader in SEO research. Read up on our latest insights and findings.

AI Search Visits Surging in 2025—But Organic Search Remains the Cornerstone of Digital Growth

While AI may be the fastest-growing channel, the smartest marketers are winning by combining AI readiness with proven SEO strategies

Brand Visibility | ChatGPT and Google AI Approaches by Industry

Today, we released new research revealing a critical turning point in the evolution of search: ChatGPT and Google AI Mode increasingly reveal two distinct paths when users ask how to take action. ChatGPT's task-first approach contrasts sharply with Google's information-first model, highlighting not just a technical difference but a pivotal shift in how consumers find, trust, and act online.

Google Search Generative Experience Is Coming

This infographic offers marketers a comprehensive analysis of SGE's impact on nine key industries, preparing them for the impending 'searchquake'.

Agentic AI Activity Doubles: Adapt Your SEO Strategy Now

BrightEdge AI Catalyst reveals how the July spike in ChatGPT agent activity is changing search — and how your brand can stay visible.

The 2022 U.S. Education Services Industry Research Report

Using BrightEdge search data and analytical tools, we began by looking at search volume trends for approximately 410 keywords related to the education industry with a combined monthly search volume of more than 1.9 million searches.

2021 E-Commerce Holiday Shopping Guide: Preparing for the 2021 Holiday Shopping Season

The 2021 holiday shopping season is upon us. Despite numerous challenges facing retailers this year – from shifts in consumer behavior to product and labor shortages to supply chain disruption and longer shipping windows – the forecast is bright.

The 2021 U.S. Education Services Industry Outlook

These trends make it vital to understand and anticipate peaks in demand, and where to focus your SEO efforts and content strategy in order to tap into the organic search market. Are you ready for the surge?

2020 BrightEdge Holiday Planning Guide

Shopping trends have already shifted and using BrightEdge data, we’ve seen many these trends first-hand by examining analytics of 144 e-commerce clients from a wide variety of business sizes and diverse product profiles. Our insights into shopping behavior over the past year show that brands will need to adapt to meet new consumer shopping behavior.

Search Marketing Shifts

Increasing reliance on SEO insights and real-time intelligence signifies a major shift from SEO point solutions to a unified platform

INDUSTRY REPORT: Travel and Hospitality SEO

As consumers trend away from absolute brand loyalty and towards a longer conversion funnel, opportunities arise to get search visibility with prospective customers.