Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
June 15, 2017 | Laurie Sullivan
According to findings from a survey from BrightEdge, marketers are not preparing for a world where mobile, voice and local search, as well as the reliance on intelligent agents like chatbots, change consumer interactions with brands -- yet IDC estimates IoT spending will total nearly $1.4 trillion by 2021, as companies invest in hardware, software and connectivity.