BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

Boost your SEO strategy for Longtail Keywords

Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long Tail Keywords Important? A long tail keyword is a phrase that is generally made from three to five words....

4 Essential Strategies for Navigating SEO in the AI Search Era

We're barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we're closely monitoring these developments to help marketers not just adapt, but thrive in this dynamic landscape. As AI-driven experiences become...

YouTube's Growing Impact on Google AI Overviews: What Marketers Need to Know

We’re not even two months into 2025 and already we’re seeing how Google AI Overviews are transforming how users discover and consume content. At BrightEdge, we're tracking these developments closely to help marketers navigate and succeed in this dynamic landscape. One particularly...

Beyond Basic Search: How AI Giants Are Carving Distinct Territory in the Search Landscape

As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI's December 2024 integration of SearchGPT into the free version of ChatGPT, and significant advances in both Google's AI Overviews and Perplexity's intent parsing capabilities, we're witnessing an...

Black Friday and Cyber Monday Reveal How AI Overviews Could Shape Search in 2025: First Large-Scale Analysis of a Major Holiday Event Shows Dramatic Shifts

Black Friday/Cyber Monday 2024 marks a pivotal moment in search evolution — the first major shopping event where we could observe AI Overview behavior at scale outside of a lab environment. The BrightEdge Generative Parser™ tracked how AI adapted to peak shopping behavior, revealing some...

October and November AI Overview Trend

October and November AI Overview Trends: What They Mean for Holiday Campaigns With Black Friday and Cyber Monday around the corner, we’re really looking forward to seeing how AI performs! Our BrightEdge Generative Parser™ has been tracking October and November’s shifts, shedding light on how...

Trends in AI Overviews that could impact cyber Monday and Black Friday

AI Overview Trends: What to Watch for Black Friday and Cyber Monday Recent trends in Google AI Overviews (AIOs) are giving us fascinating insights into what we might expect for Black Friday and Cyber Monday this year. Our BrightEdge Generative Parser™ has been tracking important shifts that will...

August Brings Significant Changes in AI Overviews Rollout and Behavior

August was a busy month for Google AI Overviews (AIOs), bringing significant changes in how AI-generated results are rolled out for searches across different industries and user types. From variations between logged-in and non-logged-in users to shifts in rank overlap and product viewer trends, we...

The Ultimate Guide to SearchGPT: Navigating the Future of AI-Powered Search

As we approach the final weeks of summer, BrightEdge has an exciting new resource to share with you! Today, we're thrilled to launch the Ultimate Guide to SearchGPT! As I discussed a couple weeks ago, OpenAI made waves in the search landscape with its prototype rollout of SearchGPT on July...

Refining AI Overviews for Maximum Impact

What a big month for AI Overview evolution July has been! We’ve witnessed some significant enhancements that appear to show Google is paying attention to what’s working with competitors. By incorporating successful elements from AI-first search engines like Perplexity, AI Overviews are...