Four pillars of SEO management: optimizing content for success
September 01, 2016 | Jim Yu
According to research conducted by my company, BrightEdge, an estimated 51% of the traffic arriving on your website today originates from organic search. This means that your position on the SERP has more impact on your site traffic than paid search, email, social media, and direct visitors combined. Gaining this attention is critical, but it is also quickly becoming more challenging.