Adobe Builds Partner Chain To Take On Marketing Funnel, Redefines Programmatic
March 10, 2015 | Laurie Sullivan
Adobe will announce a slew of partnerships Tuesday at its annual summit in Salt Lake City. IBM Interactive, Accenture Interactive, Rosetta, Razorfish, BrightEdge, Gigya and SapientNitro are among those on the list that will help the Salt Lake City company build out a network of integrated services.
During Adobe's Summit 2015, BrightEdge will demonstrate a search engine optimization tool that the company calls LPO Intelligence. It integrates with Adobe Experience Manager to provide brand marketers with suggestions on how to optimize landing pages based on the landing pages of competing brands. It aims to solve the problem of a lack of information when it comes to optimization for pages tied to sitelinks or paid search advertisements, for example.