BrightEdge’s $42.8 Million In Funding To Go Toward Company’s Content Marketing Solutions
June 11, 2013 | Amy Gesenhues
SEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly raised funds will go toward building out their content marketing solutions.
BrightEdge’s existing S3 platform is a content marketing tool that allows users to evaluate how their content influences traffic, engagement and revenue. With customized dashboards, recommendations and analysis, the platform processes data to analyze content across channels in real-time.