The Expansion Of SEO Into All Business Areas
December 20, 2021 | Jim Yu, MediaPost
The past 12 to 18 months and all of the uncertainty around the Coronavirus pandemic has really demonstrated the value of SEO beyond its traditional positioning as a set of tactics specific to one channel.
Today, leaders are incorporating SEO insights into all areas of the business, from R&D and product to sales, customer service, strategic planning, and beyond.