BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

SERP Rankings Are More Important Now For The Buyer's Journey

Update: This blog has been updated with 2020 data and information. The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed the buyer’s journey into a complex maze of multiple...

All About Bing! Bing Image Search, Bing Webmaster Tools & More

It’s hard to believe that the Bing search engine has been around for over 10 years now. As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway...

Increase Your Domain Authority With Quality Backlinks

Backlinks are foundational to SEO and play an influential role in search engine ranking. If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. This will give your pages better opportunity at ranking well, improve your...

What Is Click Through Rate? How Do I Maintain A High CTR?

Click through rate, or CTR, is a performance metric that helps you understand your audience and what content resonates. However, a good CTR doesn’t always mean higher conversions or better engagement with your site. If you have a high CTR but you’re not seeing purchases from those users, you are...

The Importance of SEO For E-commerce and Retail

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. E-...

A Full Guide To Evergreen Content

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen web content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. For example, this could include...

How To Write A Successful Blog Post

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation, an uptick in traffic, and more. What's the secret to producing quality content, reaching your audience, generating high levels of organic traffic, all while...

Using The News Cycle for Valuable Customer Insight

The news cycle has become a critical part of our world today. According to customer insight from The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines...

SEO and Omnibox Answers

Since Google launched their Chrome 69 update, many users have noticed an entirely new use for the omnibox. Here is what we wanted to share with our community about this development and how it can impact their SEO strategy. What is Chrome’s omnibox? On Google Chrome, the omnibox is where you...

Content Marketing Strategy: Using Data to Take it to the Next Level

Eighty four percent of consumers report that a quality content marketing strategy can influence their buying decisions. When you understand how your customers behave and what they want to see online, and then create material that appropriately engages with them, you have the potential to drive...