BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Local SEO: 4 Steps to Take Your Strategy to the Next Level

Google announced today that a core update will go live on the afternoon of 9/24. While they have not released information regarding what precisely this update will target, it is possible that sites will see some shake ups in the rankings of their pages. This could result in an increase or a...

How to Build Your Successful Content Strategy

A content strategy provides you with a clear outline of what type of content you need, the content you produce, and how you will deliver and promote the material. A successful content strategy does not refer only to written text, but it also incorporates the images and videos you create to support...

Diving Deeper: Advanced Content Marketing Guide

What is content marketing? Content marketing is a valuable digital tool for building a brand and meeting the needs of the modern customer to both gain and keep their attention online. It has grown incredibly over the past few years. Content marketing has dominated digital marketing efforts...

Topic Expertise and Google Rankings

Topic Expertise and Google Rankings Google’s Quality Guidelines says a lot about Topic Expertise. However did you know that expertise in a topic is a sliding scale that depends on the topic? Google’s Search Quality Raters Guidelines in the section about E-A-T (3.2) advises: “Some...

Mid-Funnel Marketing: Creating Content for the Middle of the Journey

When discussing the customer journey, a lot of people focus on the top of the funnel. They understand the importance of attracting attention through educational and thought leadership pieces. They also produce ample content for high-volume keywords that encourage people to find, explore, and build...

Small Business Content Marketing: Thriving When Big Domains Dominate

With more than a billion sites online, competition is fierce across nearly every sector. Brands try to get their voices heard above the noise. In a number of industries, however, there are sites that dominate the search engine results pages and seem nearly impossible to overtake. This is why your...

4 Easy Steps to Using Instagram Marketing to Drive Your Brand

Instagram has established itself as one of the most popular social media platforms. It boasts one billion users, 500 million of whom use it every day. It began as a platform that appealed to younger generations, and its younger audience has stuck around while also expanding into other demographics...

6 Steps to Power Your Ecommerce Holiday Marketing Strategy

The end of the year is almost here, which means the scramble to prepare for Black Friday and holiday shopping has already begun. Holiday ecommerce sales are expected to exceed $123 billion this year, which means that brands who take the time to optimize their ecommerce marketing strategy and SEO...

Making a Marketing Content Calendar People Will Actually Use

Since the beginning of the digital era, marketers have recognized that content is king. Although the sophistication of the resources and analytics have improved drastically for those in the industry, the importance of creating regular, high-value content for your users has never declined. It is...

Personalized Search: Changes on Google and What They Mean

In recent years there's been a lot of discussion about personalized search and a personalized user experience on the web. A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. Personalized search results attempted to connect the information you...