BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

How to Use Videos to Generate SEO Results

Strive to position your site in one of the top three spots on the first page of Google and on average 35% of searchers will be clicking over to your site. Video SEO strategies place you front and center for your target audience. Google is now showing video thumbnails in 26% of search results...

Amazon Advertising is Now the Third Largest Advertising Platform

Over the last 2 years, BrightEdge covered Amazon organic optimization as part of its vertical search optimization (VSO) series; since then Amazon Advertising has also emerged as the third-largest advertising platform. Here is more information on what that means for your brand strategy. An...

Page Load Speed Signal Weight Increase & Mobile-First Index Roll Out

What's the news? Last week, marketers across the community received notices that informed them that Google was switching their domain to mobile first indexing. BrightEdge received this notice last Wednesday. "Mobile-first indexing enabled for https://www.brightedge.com/ To owner of ...

Seizing the Holiday Season: B2B Q4 Optimization

In the B2B world, the hectic atmosphere that dominates the retail sector between Thanksgiving and New Year does not gain as much attention. Businesses in B2B have to coax prospects through longer sales cycles, and typically their clients end up signing longer contracts, both of which help to lessen...

Video SEO: How to optimize your on-site clips for video marketing

Video has quickly emerged as a leading form of content with 87% of online marketers generating video content. This growth in production aligns with the increase in interest from consumers. About one third of online activity is spent watching video. Using video SEO successfully, however, requires...

Maximizing Your Site Migration with BrightEdge Content Optimizer

A site migration is the moving of a site from one domain or url structure to a new one. This migration might be a simple shift in domain name, or it could involve factors such as a new CMS or a complete restructuring of the website. Although a site migration is required in particular situations, it...

Use Several Marketing Tactics to Help Rank on Page 1 of Google

This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. You can find more actionable marketing tactics and B2B SEO tips on our site. Everyday we’re discovering new ways to work Google’s recommended best practices...

BrightEdge Content Launched. Get Ready for Smart Content

Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the...

Google's Project Owl: What You Need to Know as Marketers

Google's solution to offensive, incorrect, and vulgar content has been termed Project Owl. Read on to learn how this will impact you, and what you should know. Search quality problems have always concerned Google. Although problematic searches comprise a relatively small percentage of the...

5 Tips for Search Engine Optimization in Australia

The complex, constantly changing world of search engine optimization can feel a lot like standing on the golden beaches of Australia: the sands of SEO never stop shifting under your feet. Google’s algorithm updates continually change the game, requiring SEOs and content marketers to remain light on...