BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

HyperLocal Targeting: Content Performance For Your Customers UX

Enhanced HyperLocal capabilities allow digital marketers to understand demand and content performance for the locations that matter most to their business. Digital experiences are now localized to the areas where searches are conducted Google has taken the next step in providing the most...

Webinar: The Power of SEO and Content and the Customer Journey Q&A

By Kevin Bobowski and Erik Newton On 1/31 BrightEdge SVP of Marketing Kevin Bobowski and VP of Demand Generation Erik Newton hosted a webinar that generated a lot of interest from the BrightEdge community. You can view an on-demand version of the webinar. We did not have time to answer...

Success in 2017: Micro-Moments, Hybrid Marketing and SEO Elevation

As the micro-moment takes center stage in modern marketing, brands can no longer ignore the value of hybrid marketing and finding ways to elevate SEO within their organizations. A recent survey by the Content Marketing Institute found that 89 percent of B2B marketers and 86 percent of B2C...

Overdrive’s 2017 Social Media Map: Best Social Websites, Apps & Tools

Overdrive Interactive is a BrightEdge agency client and an agency co-marketing partner. Jeff Selig is Overdrive's VP of Earned Media and Analytics. It’s not easy to keep up with all the changes in the social media ecosystem. Trends shift, social sites are updated, and some of the best social...

Make SEO Your New Year Resolution

The start of January is when most people make their New Year’s resolutions: commitments to drop bad habits and make improvements to their lives. While resolutions are often made with the best of intentions, it is common for people to abandon these newly minted vows within a few months. The swell of...

Building Engagement with Keyword Awareness

As a valuable strategy for marketers, keyword awareness can boost a site's flow of organic traffic as well as engagement metrics. A few months ago, I was returning from a concert when I noticed a small flier placed on my car window, which read "If you enjoyed this event, lookup [artist name...

Smartphone and Desktop Search Results Diverge Further

In June 2014, BrightEdge research on the mobile opportunity revealed that “On average, 62 percent of organic searches show different results depending on whether the search was performed on a desktop or smartphone.” Knowing that organic search results are different on desktop computers or...

Why Make Organic Search the Focal Point of Successful Marketing?

An estimated 94 percent of B2B buyers and 81 percent of shoppers say that they use the Internet to research products before making a purchase. With such a large number of people using search engines, organic search offers a tremendous amount of insight into what people are interested in learning...

Preparing for Google’s SERP Changes - Expanded Titles and Descriptions

The title tags and your meta description are two of the most important factors impacting your click-through rate from organic search results. Given the importance of these few sentences, the significance of Google’s SERP changes with the character limits in headlines and page descriptions...

Balancing the Scale of SEO Content Strategy

Content marketing continues to explode across both the B2B and B2C industries. An estimated 90 percent of the data available today has been produced in just the past two years. An estimated 93 percent of B2B brands leverage content marketing and 86 percent of B2C consider...