BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

Best Practices for Working SEO and PR Together

Fifteen years ago it might have been hard to imagine how much the Internet could change our society. It has influenced everything from how we shop to how we keep in touch with friends and family. These changes have not only caused dramatic shifts in the patterns and preferences of consumers, but...

9 Steps to Marketing Influencer Success: Identification to Evaluation

You have 200,000 Twitter followers – you are an influencer right? Wrong - In today’s tech-savvy, socially-enabled generation, marketing influence can often be misinterpreted thorough social media statistics alone. Marketing influence should not be characterized by the number of Twitter followers a...

How Social Signals Impact Your Content Marketing Success

Social signals and marketing success The impact of social signals on SEO has been a hotly debated topics for years among marketers. In January 2014, however, Matt Cutts of Google released a video that seemed to indicate that social signals were not particularly significant. This announcement...

Conversational Search, Real Meaning, and the Importance of Backlinks

How to design a site that get backlinks and, more importantly, traffic Content Performance Marketing requires you to develop content that can target organic demand, that your audience readily consumes, has on-page optimization, and get backlinks. There are two main reasons you want to ...

Content Success with Adobe Experience Manager

Websites today have become increasingly complex. Pages are expected to have far more than just words: visitors want to see images, videos, well-crafted content, and social media integration. Content that features interesting and engaging images receives 94 percent more views than content that does...

Digital Marketers Share Insights on Content Performance Marketing

Earlier this week the BrightEdge New York team hosted an event for content and search marketers at the Yotel, a uniquely fun space in Manhattan. Over 35 attendees from leading companies, like SAP, Wyndham and The Hartford mingled with their peers and BrightEdge staff enjoying drinks and appetizers...

Using a Customer Forum to Build Content and Traffic

Creating a strong community based around a company through a forum is a fantastic way to build the bond between customers and brand. This connection to other customers and to the company itself is excellent to inspire loyalty in customers. It also provides the business ample opportunities for...

What Every Marketer Should Know About Social Media and Organic Traffic

Over the past few years, the value of social media platforms has exploded. When Facebook began as a social platform for college students in 2004, few people anticipated that—just over a decade later—social media platforms would be such an important factor in online marketing and search...

Mobile App Content Indexing for SEO

SEO is constantly evolving, and most recently, Google has shifted their algorithm to have a heavier focus on mobile-friendliness. One of the new elements that is part of this shift is mobile app indexing. Let’s take a closer look at what mobile app indexing is, what it means for SEO and how to...

Word-of-Mouth Marketing

Word-of-Mouth Marketing and Influencer Marketing: An advertising force worth the investment. Can Double Sales and Increase Retention by 37%. Scott Cook, CEO and founder of Intuit, once said, “A brand is no longer what we tell the consumer it is--it is what consumers tell each other it...