BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

BrightEdge Content Optimizer is a Finalist for American Business Award

BrightEdge Content Optimizer 3.0 recognized as breakthrough capability for content performance marketing success The BrightEdge Content Optimizer 3.0 has been selected as a finalist today for the 2015 American Business Awards! The American Business Awards, also known as the Stevie® Awards...

LinkedIn and SlideShare SEO Tactics

The value of social media stretches far beyond driving traffic towards a company website. Social media sites, such as LinkedIn and SlideShare, can help boost brand visibility for professionals and companies. Although LinkedIn and SlideShare have always worked well together, in 2012 LinkedIn...

Expand Keywords and Take Advantage of Striking Distance Keywords

The SEO landscape is always changing – algorithm updates, a shifting competitive landscape – but one thing remains consistent: the need for data-informed keyword research. When done properly, keyword research can expand keywords and produce insights into your market, your competitors’ performance...

Content Workflow: Discovery, Analysis & Reporting

Did You Know… That the BrightEdge platform can provide a one-stop location for content strategy and optimization efforts? Every step of the content workflow from keyword research and competitive analysis to optimization recommendations and reporting can be managed within the platform. Talk...

Rich Snippet SEO - Optimize Video Performance

The goal of SEO is to boost the visibility of particular websites and increase the number of visitors who find the site. Rich snippet SEO helps websites attract more attention when they appear on SERPs, catching the eye of users, so that they become more likely to click on the search result...

BrightEdge Content Performance - Moneyball for Marketing

Tune in to hear BrightEdge VP of Marketing and Products Brad Mattick speak with the Glenn Gow, the CEO of Crimson Marketing, in an exclusive podcast interview on Moneyball for Marketing. The Moneyball for Marketing podcast invites leading industry guests to examine how marketers can apply big...

Can You Still Win in Organic Search? Yes, You Can!

The past year or so has seen quite a shake-up in the organic search world. Those who were not prepared to proactively roll with the punches find themselves in a confused state of affairs. Can you still increase organic search, despite all the changes? Some would speculate that it’s becoming harder...

Leveraging LinkedIn Marketing Ideas for Branding

Even if you’re not an “official” Baby Boomer, you’re likely familiar with that classic ‘70’s show (or its ‘90’s movie spinoff), "The Brady Bunch." Throughout, poor Jan Brady repeatedly laments, “It’s always Marsha, Marsha, Marsha!” As brand marketers, you may well relate: “It’s always content,...

Optimizing Your Organic Content SEO Strategy

If you’re still trying to perfect your content SEO strategy, you’re not alone. In fact, 52 percent of respondents in the BrightEdge 2014 Search Marketer Survey said they would invest at least 10 percent to 25 percent more in their content SEO strategy if they could identify what was most engaging...

Adobe & The Search Impact Lifecycle - Driving Enterprise SEO

SEO managers are often asked about the biggest challenge that they face when running SEO programs in large enterprise environments. While there are many areas that are critical for driving success, it’s hard to pinpoint just one area in the search impact lifecycle that’s the most crucial. Sure,...