BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Guide to SEO Basic Concepts: Part 3

In this third and final segment of our guide to SEO basic concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access Part...

Site Architecture for SEO

Before you spend all the time, money and effort you've laid aside for SEO, consider this: your site architecture might be negating any effort you spend in offsite SEO. In fact, poor site architecture could be causing you to throw away your money. You've got to be sure that your site is set up in a...

Higher Education SEO: Drive School Success with BrightEdge

Our latest research at BrightEdge indicates that for those in higher education, 61% of their site traffic comes from organic search. The research from our individual partners aligns well with these numbers, as UC Davis told us that 56% of their traffic arrives from organic search, and Education...

The New Google Search Console: Mobile Compatibility and Link Reports

The search engine giant announced last week that they would be adding additional features to their new Google Search Console (GSC). This new Google Search Console was initially released in beta to a few users at the end of 2017 and then rolled out to all users beginning in early 2018. The...

Get Certified Live at Share18 San Francisco, Once-in-a-Year Chance

Get Certified or Re-Certified at Share San Francisco Certification was a runaway hit at prior Share events. Over 400 people signed up for 250 positions and the room basically overflowed with knowledge-seeking BrightEdge customers. After the 4-hour training everyone who passed the exam could be...

The Value of Robots.txt: How Does It Help SEO?

The origins of the robots.txt protocol, or the "robots exclusion protocol," can be traced back to the mid-1990s, during the early days of web spiders traveling the internet to read websites. Some webmasters became concerned about which spiders were visiting their sites. A file containing directions...

Site Pagination and SEO

Are you using rel="next" and rel="prev" tags correctly on your paginated content? Learn the connection between site pagination and SEO. Site pagination and SEO and optimal customer experience Do you paginate results on your site search or faceted search results? For instance, if you have 150...

5 Things to Know About 404, 302, and 301 Redirects

When creating or migrating a website, learning how to use redirects is a valuable step in building an optimized website. Redirects, such as 301 redirects, 302 redirects, and others can help you maintain your PageRank and the reputation you have earned through backlinks and traffic,...

The Google Algorithm Likely Changes Depending on the Query

Google confirmed that its search algorithm automatically alters its weighting depending on the type of search query the user enters. Over the past few days, Google representatives have participated in a series of conversations that reveal a bit more about the Google algorithm, confirming what...

Introducing BrightEdge Marketing and SEO Checklists

BrightEdge receives numerous questions from both clients and non-clients on a daily basis. These come in from a number of different places including customer support, social media interactions, and our BrightEdge Certified community forum. One of the most common asks we get is for guidance on how...