BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

BrightEdge Research: Mobile-First Index, Rank and Content Differences

Since mid-2015, when Google first announced that mobile search had overtaken desktop in the United States and a few other countries, mobile growth has drawn attention from brands across the board. This announcement occurred around the same time as Google’s announcement of the April 2015 mobile SERP...

BrightEdge Continues Support for User Groups in Cities Worldwide

This is a great time to be an SEO and content marketer. The converged practice drives more than 51% of tracked traffic for companies on average. Search is evolving vertically and horizontally: what that means is that the basic search function is being used in more ways, like within social platforms...

Link Building Best Practices: Re-Learn Them

Google released an official blog post reminding marketers about link building best practices. This is what all site owners should know about this latest warning. Whenever Google releases a blog post that warns marketers about particular SEO behavior, it is always in our best interest to sit up...

Algo Updates: Should You Worry About Them? | BrightEdge POV Paper

Algorithm Updates If you've been in SEO and content marketing for a while there's a good chance that this term evokes certain kinds of images and emotions for you. Some of them might not have the most positive connotations to put it mildly. There are SEOs out there with memories of doing...

Fred: Latest Algo Update and What You Need to Know to Succeed

Google makes hundreds of adjustments to the algorithm every year. There is a possibility that this was not an original update as much as it was a ‘turning up’ of signals that already existed in an effort to improve the user experience online. Some updates made a big enough splash to be named by...

ContentIQ: Detect and Fix Site Errors with Comprehensive Site Auditing

BrightEdge proudly announces its next-generation site audit solution with advanced crawling capabilities and full integration within our SEO and content performance platform. Unplanned site changes severely impact organic search performance In fast-paced, agile environments, multiple...

International Search Engines You Should Optimize For

For marketers and SEOs interested in succeeding on a global scale, knowing the list of international search engines should be a priority. When it comes to digital marketing, for many, search seems nearly synonymous with Google. Within the United States, this major search engine distinctly...

BrightEdge Cleveland Office Opening - We Are Recruiting!

Here at Brightedge, we’re proud to announce the opening of our expanded Cleveland, Ohio office. Considered one of the hottest cities in America by Forbes and home to a hub of leadership activity in the content marketing industry, Cleveland and BrightEdge are forging a long-term partnership...

Share16 Speakers Talk the Future of Marketing, Skills, & Industry Gaps

Throughout Share16 speakers provided us with valuable insight throughout the conference. Here is a recap of some intriguing topics covered during sessions and panel sessions. During Share16, in addition to the excellent breakout sessions and networking events, we also had several expert...

Voice of Customers: Testimonial Videos from Share16

Enjoy the Share16 testimonial videos to gain insights from current customers and learn more about SEO maturity. Use them in your own company to help grow SEO maturity and secure more resources for the largest channel. Every year at the Share conference, the BrightEdge community comes together to...