BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

Share16 Day 3 Summary: Google, Oracle, Facebook, 97th Floor Keynotes

Share16 has now officially wrapped up after some more exciting keynotes and engaging breakout sessions. The conference brought together some of the most talented minds in the industry and created an environment with great energy and a fantastic exchange of ideas. The morning Share16 keynote...

Using SEO Optimization and Search Engine Marketing to Drive Success

SEO optimization and search engine marketing are two terms that both fall under the heading of search marketing. They are two branches of the same tree in that they each work to engage users online and entice them to visit particular websites. SEM, however, focuses on paid advertising efforts and...

SEO Trends 2016 Mid-Year Update - Insights for SEOs and Marketers

SEO 2016 has been eventful thus far for marketing professionals. SEOs need to keep up not only with the changing expectations of the users, but they also need to adapt to the algorithm and SERP adjustments made by the search engines themselves. Brands need to pay attention to these changes. An...

5 Reasons Why You Need More Than A Backlink Checker

Competition is fierce in the modern digital marketplace. More than three-quarters of both B2B and B2C companies use content marketing in their promotional efforts and at least 50% across both sectors say that they will be increasing their budgets in the coming year. This means that brands need...

Successful Site Migration Using BrightEdge

The world of SEO and search engine marketing continually changes as Google adjusts its algorithm and consumer tastes evolve. As these adjustments begin to take hold, brands sometimes find themselves facing a site migration. The final push towards making this big change might arise internally, such...

10 SEO Link Building Ideas You Can Do In a Day

SEO link building often appears to be a complex and time consuming process. But it’s not always as hard as it seems. In case you missed it, we are republishing this great piece featuring 10 simple SEO link building tactics that you can implement in a day. A healthy backlink profile is...

Image SEO and Marketing - Visual Content Marketing and Conversions

When people arrive on your site, they will be forming their first impression within 50 milliseconds, which is why image SEO is so important. They will then be deciding whether or not to stay on the site within 8 seconds or less. This amount of time makes it hard to pull in new visitors with text or...

A Timeline of Google Algorithm Updates

You hear a lot about Google algorithm updates and may have some trouble keeping them straight. There are over 200 components to Google’s algorithm, and most are not defined publicly. SEOs like to focus on the ones we can control: Trust and Authority Link Popularity of a Specific Page...

Create a Robots.txt That Offers SEO Efforts

Search engine optimization revolves around helping your content rank highly in search engines so that potential customers can find it. There are some moments, however, when you do not want the bots to crawl and rank your pages. In these instances, robots.txt can be a useful resource to help you...

Google SEO May Change in John Giannandrea's New Era

Google has appointed noted artificial intelligence expert John Giannandrea as the new head of its search team following the retirement of Amit Singhal on February 26, 2016. The changeover has been widely interpreted as signaling increased reliance on machine learning in the Google SEO algorithm,...