BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

The 5 Biggest Mistakes Made in International Search SEO

At Search Laboratory our specialty is international search SEO, so we are exposed to many clients, large and small, at different stages of the process to improve their online presence in foreign markets. This invariably involves translating their website and their search marketing campaigns. Unless...

Best Practices for Backlinks, Disavow Links & Penguin Penalties

Google’s Penguin algorithm targets “link schemes” and unnatural link profiles that it believes are in place to manipulate and boost Web page rankings in Google’s search engine results. Unfortunately, some website owners aren’t even aware that their site has an unnatural link profile, and are...

Understanding Google Webmaster Tools

Google Webmaster Tools for is a free service offered by Google that helps users monitor and maintain a site's presence in the Google Search results. Setting up Google Webmaster Tools for SEO can help you understand how Google views your site, so you can optimize its performance for the...