BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

The Future of AI and Search: Authority, Citations and Your Brand's Right to Win

The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these developments and their potential impact on the search landscape. In a recent post on AI and...

5 Important Observations about the Evolution of Google SGE in March 2024

This has been an exciting past month in Generative AI and Search! We released exclusive findings on Perplexity. Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral...

Reinventing Search in an AI-First World

In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries and personalized recommendations revolutionizing how users interact with...

Elevating Search Quality with Interaction to Next Paint (INP)

This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As the Chief Technical Officer at BrightEdge, I'm excited to delve into what INP entails and how we've integrated this new...

5 Important Observations About the Evolution of SGE in February 2024

At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as...

How AI Is Transforming Enterprise SEO

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. This could not be more true for enterprise SEO. On one side, search engines are making significant updates to their results. They are no longer just links and content...

SEO Trends for 2024: Websites Are Getting Faster, Smarter and More User-Friendly

SEO is a continuous process that needs regular attention and updates. It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. We discussed the major updates from...

Helping You Stay Ahead of Changes in AI and Search in 2024

The Ultimate Guide to Generative Search Experiences (SGE) The holidays are almost upon us, but here at BrightEdge, we have one more gift for you! Today we launched the Ultimate Guide to SGE (Search Generative Experiences). As you might know, Google has been...

The Evolution of AI and SEO: Adapting to New Search Behaviors

Artificial Intelligence has been quietly transforming marketing for decades. In SEO it has been influencing results for a long time now. As search behaviors change, search engines innovate, meaning marketers and businesses must adapt. The rise of ChatGPT and Generative AI has accelerated this need...

BrightEdge Copilot: Interacting and Collaborating with Generative AI

At BrightEdge, we have always believed that AI holds the key to addressing many of the complex challenges marketers face today. In my last post, I shared how, over the last decade, we have solidified our core foundation in SEO and AI. In 2015, we integrated deep learning technology natively...