BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

How to Optimize for Featured Snippets and Position Zero

The addition of featured snippets to Google results pages represents one of the most significant developments in the evolution of search.  Position zero results—snippets that appear before the main organic listings—have become increasingly prominent. And optimizing for “position zero” can...

How Influencer Marketing Can Improve Your SEO

It’s 2022 and we are no strangers to seeing our favorite celebrities raving about their preferred brands when scrolling through our social media feeds, or coming across bloggers promoting their favorite products when searching the web. 93% of marketers utilize influencer marketing and nearly 90% of...

SEO Bright Now: July 15, 2022

Over the last two weeks, Google has made several significant updates to Search Central documentation. It’s important to take note of these additions and changes because implementing the advice could lead to a rankings boost.  SEOs will be pleased to hear about a new video indexing report in...

Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Competition for search audiences is fiercer than ever, search algorithms are increasingly intelligent and intuitive, and search lives well beyond the browser now, no longer tightly...

SEO Bright Now: June 30, 2022

In contrast to a hectic start to the month, which included a major algorithm update, the previous two weeks have been a little more subdued. However, we’ve still got an assortment of roundup-worthy developments for you, most concerning Google. There have been several updates to Search Central...

Core Web Vitals: One Year Later

Google announced its Page Experience update in 2020, and officially rolled it out between June and September of 2021. The update was aimed at improving web page interactions for visitors. To put this in practical terms and give web developers targets for improvement, Google established Core Web...

SEO Bright Now: June 14, 2022

The world of search is abuzz with talk about Google’s first core update of 2022. And you may have seen ranking fluctuations over the last three weeks. If you’re reeling from a drop in traffic, don’t worry. We’ll outline several practical steps you can take to remedy possible issues.  In...

SEO Measurement: A Guide to Reporting, Platforms and Tools

Search for guides about measuring the success of your search engine optimization (SEO) strategy and you’ll be met with an array of what are, in effect, glossaries—lists of metrics and accompanying definitions. Unfortunately, there’s very little information about organizing those metrics into an...

Improve Your SEO Research With SEO Tools

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. SEO tools are essential when it comes to effective strategizing. Without them, it’s impossible...

SEO Bright Now: May 20, 2022

Despite a lack of major news stories, it’s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few mildly embarrassing missteps. MOZ was removed from the Google index after an overly-broad DMCA request. And it was later...