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Session Decks and Videos
Track I: Optimization - The New SEO Landscape
Session 1d: Advancement in Global Search - Beyond Translation
![Craig Berdie](/sites/default/files/Craig-Berdie.jpg)
Craig Berdie
Global Search Marketing Director at 3M
As a search marketing evangelist and leading the global charge of 3M’s organic search performance, Craig provides SEO input to systems architecture teams to ensure that SEO is integrated into 3M’s internet environment. With a deep understanding of buyer’s goals and profiles, vertical markets, and complex distribution channels. Prior to his position at 3M, Craig spent 10 years consulting on search optimization. His work includes SEO training and consulting with women-owned business throughout the Middle East and small businesses in Northern Ireland.
Other presenters from this session:
![Laura-Ann Mitchell](/sites/default/files/Laura-Ann-Mitchell.jpg)
Laura-Ann Mitchell
Digital Marketing Manager at Intel
![Mellissa Jensen](/sites/default/files/Mellissa-Jenson.jpg)
Mellissa Jensen
Director, Strategic Analytics at Global Strategies
![Dave Lloyd](/sites/default/files/Dave-Lloyd.jpg)
Dave Lloyd
Senior Manager, Global Search Marketing at Adobe
![Mattia Santin](/sites/default/files/Mattia-Santin.jpg)
Mattia Santin
Global SEO/Social Manager at adidas