Organic search is an essential marketing channel with more than half of trackable web traffic coming from search engines. Appearing in organic search results is important and ranking high in the search engine result pages is even more critical with 28.5% of searchers clicking on the first organic result and the first five organic results capturing more than two-thirds of all search clicks.
Marketers and SEO professionals must understand what people are searching for, how they are searching for it and what content is winning their attention. They also need to understand how their own content is performing in general and compared to direct and indirect competitors. These insights form the basis for a targeted search and content strategy.
In this product guide you will learn how BrightEdge Data Cube provides powerful research and reporting tools to marketers and SEOs to help them gather and make sense of search data so they can form a targeted SEO and content strategy that drives meaningful traffic.
Track, Measure and Refine your SEO and Content Strategy with BrightEdge