BE301 - Digital Marketing Maturity Model - Brad Weitz
Digital Maturity Model
Brad Weitz
Vice President, Professional Services
BrightEdge
In this Share16 session Brad Weitz, VP of Professional Services at BrightEdge, illustrates the digital marketing maturity model. He outlines the different maturity phases, from the emergent level all the way to the complex multi-channel level. He also shares case studies on organizations who have leveraged the digital marketing maturity model to better understand their customers' needs and grow organic search visibility at every phase.
