S102: Advanced Mobile Optimization - Binti Pawa
Accelerated Mobile Pages – Are you AMPlified?
Binti Pawa
Head of SEO, Director Food, Lifestyle & Luxury (FLL)
Time Inc
Binti Pawa, the Head of SEO, FLL Group for Time Inc, spoke about the importance of load time and using AMP pages to maintain engagement with users. She touched upon Time’s own experience with the endeavor and the successes they have seen.