S103: Data Sources and Data Sets - Freddie Blicher
How to Think Like an Analyst, Measuring Page Performance
Freddie Blicher
Senior Manager, Corporate SEO
Marriott Digital
Freddie Blicher, Senior Manager of Corporate SEO for Marriott/Ritz-Carlton, spoke about the challenges of understanding and interpreting the wealth of data available. He made suggestions about how to combine data sources to create a more comprehensive, holistic look at business progress.
