Innovation Leadership
Adobe, ModCloth, and MediaWhiz discuss BrightEdge Innovations
Innovation
A content performance platform that moves at the speed of search
Search moves fast, Google changes their algorithm more than 500 times a year, that's more than once a day. When choosing an content performance marketing platform, look for a proven innovation leader, to help you stay ahead of the changes in search. Over 8,500 brands rely on BrightEdge, the global leader in enterprise content performance because of our proven and public record of delivering new capabilities into the market first.
Global Data Cube
05/2014
The BrightEdge Data Cube is a massive content repository, the industry’s largest data set made up of billions of pieces of information which includes: keywords, search terms, rich media, and content, along with its performance on the web. Within one centralized view, marketers may perform either URL-based or Keyword-based research in real time and easily start tracking keywords of interest and insights into competitive keyword strategies. Global Data Cube coverage now includes: US, UK, Germany and Australia.
Channel Reporting
04/2014
In a multi-channel world, marketers need to understand how customers are engaging with their content across each channel in order to create the most successful integrated campaigns. BrightEdge has introduced three new analytics reports - Total Revenue by Channel, Total Conversions by Channel and Total Traffic by Channel which enable users to view total revenue, conversions and traffic across organic, social, paid, direct and other channels. With Channel Reports, SEO practitioners benefit by being able to show the importance and contribution of SEO on their overall digital marketing program.
Content Optimizer V 2.0
03/2014
BrightEdge has released a new version of Content Optimizer (v 2.0) which empowers content and editorial teams to leverage an out-of-box integration with Adobe Experience Manager (AEM), allowing them to easily create content that is optimized for maximum traffic, conversions, and revenue without breaking or slowing down their content creation flow. Content Optimizer provides organizations with recommendations that evolve along with the search landscape and are compliant with the complex structure of large websites.
Data Cube
03/2014
The BrightEdge Data Cube is a massive content repository, the industry’s largest data set made up of billions of pieces of information which includes: keywords, search terms, rich media, and content, along with its performance on the web. Within one centralized view, marketers may perform either URL-based or Keyword-based research in real time and easily start tracking keywords of interest and insights into competitive keyword strategies.
Enhanced Search Opportunity Forecasting
01/2014
Search Opportunity Forecasting, a Patented BrightEdge innovation, provides financial SEO forecasting aligned directly with your business structure, such as individual business units, product categories, or aggregated across your entire business. With Search Opportunity Forecasting, SEO practitioners are able to focus on the highest value opportunities, which in the competitive field of SEO puts you as a brans, or agency, ahead of your business competition.
We see what we structured with BrightEdge in a very collaborative way, a great partnership where we can continue to position ourselves in a world class digital marketing leadership role and absolutely the innovations that we’ve seen from BrightEdge have helped us.
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