Content marketers are overworked and under-performing
May 19, 2015 | Tom Kaneshige
Are you feeling overworked, overwhelmed, on the edge of a mental breakdown? You're probably a content marketer. Like Sisyphus forced to push a giant boulder up a steep hill, the content marketer is being told to create all kinds of content across many digital channels on a daily basis. Content runs the gamut: Tweets, email, messages, multimedia, social media, mobile, pitch decks, battle cards, ebooks, etc.