BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Preparing for Core Web Vitals Update

What is the Google Page Experience Update? This will be a major update to the Google algorithm that will bring a wide variety of metrics known as Core Web Vitals together to form a page experience ranking factor. It’s slated to occur in May of 2021, so you have some time to address any changes...

XML Sitemaps

Arguably one of the more straightforward technical elements of SEO, XML sitemaps are often typically misunderstood. To get a better understanding of XML sitemaps and how to use them efficiently, it helps to know what they are and what they are not. What are XML sitemaps? In its simplest form...

Underutilized And Underrepresented Schema Markup

Structured data is a mark up that provides information about pages to the search engines and Schema.org is a vocabulary that can be used with many different encodings supported by HTML that can help boost organic search performance. There are hundreds of different schema.org entity types, and you...

A Guide to Structured Data

Marketers, developers and search engine optimization specialists have been talking about structured data since before 2011, when Google, Bing, Yahoo! And Yandex decided to collaborate on and support an open source platform to define entities and their attributes. This collaboration led to the...

An Overview of HTTP Status Codes

HTTP status codes are easy to understand but the issues that arise they identify can be complicated to fix. Monitoring the status codes and addressing issues are critical to long-term performance of your website. What is an HTTP status code? Every time you visit a website, such as this blog...

Live Event Structure Data Markup

Offline events have had no other option than to cancel due to COVID-19, and with good reason. In this time of crisis, safety and social distancing are of the utmost importance. However, there may still be an opportunity for event creators to "go online." Events held exclusively online are...

Hreflang Best Practices

Brands who need to reach customers in different countries need to make sure that the content they produce is displayed correctly internationally. Content created for Spanish speakers in Mexico shouldn’t appear for those accessing the website in Spain. Here is what you need to understand about...

What are Sitelinks and What are the Benefits?

As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas...

Successful SEO is Possible with a Small SEO Team

Considering that 93 percent of online experiences begin with search, and that even 82 percent of customers about to buy something in store will still research online, brands today cannot afford to overlook the importance of SEO and creating a strong digital presence. Many...

Featured Snippets are Valued by Google and Customers

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the...