BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

What is Page Speed in SEO? 9 Best Page Speed Fixes

As the internet has matured, so have the expectations of customers. They expect websites to load within seconds and they want to start interacting with them nearly instantly. Google has found that 53 percent of mobile users will click off a site that does not load within 3 seconds, which means that...

How to Develop a Content-Driven Backlink Strategy

When search engines evaluate websites, they do not only look at the content on a particular page but also how that page connects to the rest of the digital ecosystem. How other websites and reputable brands engage with your site gives the search engines valuable signals about the authority of your...

Optimizing Images for SEO

Why do you need optimized images? Page speed, performance, user experience, and mobile to name just a few: Heavy images slow down your site, plain and simple. And speed is very good for SEO. Customers expect website pages to load nearly instantly. In fact, 53 percent of customers will click...

Learn What Relevant Means For Natural Language Processing and SEO

Recent Google algorithm updates have made it clear that Google is evolving what it means to be relevant. Sites that used to rank at the top for years have increasingly found themselves down a few places and losing traffic. What is natural language processing for search queries? It’s generally...

Chrome Makes SEO Title Tags Much More Visible on Hover

Chrome updated recently and now when you hover over a tab with your mouse it pops up a very prominent card with your full title tag and url. Previously, the title tag would display on hover but on a much smaller card. This change makes it easier for your visitors to read and gives you...

HTTPS Update: Google Chrome Announces Block on Mixed Content

Google has recently announced that beginning in December 2019, mixed content will be blocked on HTTPS web pages. This update is designed to provide a more secure browsing experience across the web. We wanted to give our community a heads up about this coming HTTPS change as well as information...

Google Core Update September 24th: What you need to know

Google announced today that a core update will go live on the afternoon of 9/24. While they have not released information regarding what precisely this update will target, it is possible that sites will see some shake ups in the rankings of their pages. This could result in an increase or a...

Why There’s Sometimes Hope If You’re Hit by Broad Core Google Updates

If your site sees a sudden drop in SEO results after an algorithm change, it's worthwhile to wait before panicking and making changes. Google updates have a history of dialing back changes and restoring some of the traffic to legitimate sites that produce quality content and use white hat...

6 Proven Ways to Improve Bounce Rate

According to BrightEdge Research an estimated 52 percent of clicks on non-branded queries will go to the top 3 sites listed on the SERP. The higher your site ranks, the more clicks you will naturally receive. When Google ranks websites, they use their algorithm to try and identify the sites that...

JavaScript SEO: How Search Engines Understand JavaScript

As the Web has become increasingly complex, JavaScript has found itself playing a useful role in the development of engaging websites. Although it was once used to accent content that was otherwise contained within HTML, it is now increasingly on the center stage. Issues with JavaScript and...