BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

Mobile-First Algorithm: Did You Make These Mistakes?

It has been just about a year since Google first announced that they had begun their mobile-first algorithm rollout. This shift in the Google algorithm has forced a number of brands to step out of their previous paradigm of focusing on desktop users and giving some secondary thought to mobile users...

Take Your Mobile Design Further: Responsive Design Best Practices

The latest surveys reveal that 95% of Americans own a cellphone, with 77% owning smartphones. The sheer magnitude of mobile penetration can be amazing when you consider that the iPhone was only first released in 2007. As brands have adapted to these changes, we have seen the rise of a few different...

Ask the Experts Webinar -- Titans of SEO and a Real Fire Drill

Does your job seem like a fire drill? Well, ours sure did when the fire alarm went off in the middle of the 1-hour Titans of SEO webinar. The alarm was so loud that we went on mute and then decided we would do the expected thing and evacuate. Dre de Vera and Eugene Feygin kept the Q&A info...

BrightEdge Releases New Series of Platform Training Videos

BrightEdge has started releasing a new series of platform training videos to help clients become even more familiar with how to use the platform. Produced by BrightEdge experts, these new platform training videos are designed to be relatively short introductions to various areas of the...

Google Analytics and BrightEdge: Powering Sites Together

Modern marketers use customer data and insights in order to create a great customer experience throughout their websites. There are two critical data sets you need in order to have a comprehensive view of your customers' behaviors and needs: SEO data and web analytics. Combining these two types...

8 New Vertical SEO Research Reports

BrightEdge has released 8 new industry vertical SEO research reports, which you can download free now. The first 8 industries covered are: Ecommerce Retail Travel edia and Publishing Financial Services Higher Education Real Estate Healthcare Each of the SEO research reports...

BrightEdge Recommendations: Taking Your SEO to the Next Level

Optimizing a page as you develop it can present a challenge: a number of different strategies and factors fight for your attention, and it can be overwhelming to know where to begin. When trying to retroactively optimize an existing site, the job can feel even more strenuous. To be successful, it...

Baidu: What You Need To Know for SEO Success in China

If you want to successfully use digital marketing in China, you must become intimately familiar with Baidu: the leading Chinese international search engine. Baidu commands 68.5% of the search market in China, with its next largest competitor, known as ‘360 Search,’ falling far behind at 14.2%....

2019 Marketing Trends You Need to Capitalize On

By 2021, digital advertising spend in the United States is expected to exceed $300 billion. The popularity of online marketing has also gained a strong foothold overseas: a 2019 marketing trends survey of UK marketers found: 88 percent believe that SEO has importance for marketing...

Guide to Basic SEO Concepts: Part 2

Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO...