BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

Top 5 SEO Trends in 2016

Top 5 2016 SEO Trends: Business Analysis and Data Technology as a Concept One of our most popular blog posts of 2015 was Staying on Top - The Top 5 SEO Trends for 2015. And we think we did pretty well identifying the changes, especially concerning content, mobile, social, and links. This year we...

16 Reasons to Focus on SEO in 2016

SEO has been around for more than a decade and a half and provides the majority of traffic for successful web sites (learn what is SEO). The following are some of the top reasons why SEO still matters a lot and provides substantial business value for SEO in 2016. A trillion is big number...

Where's My Data? How BrightEdge Adapted to Google Search Console

BrightEdge is perhaps our favorite software platform here at Be Found Online when it comes to reporting on and sorting data. Through innovative capabilities like Data Cube and StoryBuilder, BrightEdge is constantly innovating their platform to improve how SEOs and clients interpret traffic, revenue...

Tag Management and Master Tags for Websites

According to KISSmetrics, even a one second delay in the time spent loading your website can result in a 7 percent decrease in your online conversions. Customers do not like to wait for a site to appear on their screen. The tags that you have installed to track the site’s performance and...

Google Search Operators

Google Search Operators -- 8 Popular and Useful Commands Understanding how websites interact with Google is the key to SEO. Google offers site owners a number of different search operator commands called operators that can help them monitor their websites and their SEO progress. These Google...

BrightEdge Elevates Your Business Impact with New Release

2015 is off to a tremendous start with massive innovations delivered to our 1,200+ customers around the globe. As we continue to ship new technology at breakneck pace, I thought that it would be useful to explain how we select what we build. Oftentimes technology companies build and leave people...

Baidu Mobilizes for Mobile Search, AI, and Image Recognition

Baidu, China’s largest search engine, is positioning itself to become a juggernaut in mobile search. Last year, mobile Internet users in China overtook PC-based, and now 50% of revenue comes from Baidu mobile. Building on this financial base, Baidu is investing heavily in the development of Baidu...

BrightEdge Recognized as Best Innovator in Customer Service 2015

We are honored to have won the Most Innovative Companies in Customer Success Award at the Gainsight Pulse 2015 Conference last week in San Francisco! Our Client Services team, profiled in Gainsight’s video, received the award on the main stage in front of over 2,000 customer success...

3 Common Technical Mobile Site Errors that Can Damage Organic Traffic

Technical recommendations to avoid mobile site errors Given the focus on mobile this spring, you have probably done the mobile optimization basics: Created a mobile or responsive site Tested your site for mobile-friendliness and looked for the Mobile-Friendly tag in your mobile SERPs...

How to Perform an SEO Audit for Maximum Benefit

Auditing your website's content is much like undergoing a physical exam. You may dread it at first, but it's a smart practice that uncovers focus areas to improve your overall health. It also helps you understand what's working and what's not in your approach. This is the same for SEO. As a...