BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

SEO Bright Now: March 15, 2022

The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. First and foremost, Google’s desktop page experience rollout is now complete. So it’s time to start thinking about desktop signals if you haven’t...

Anchor Text: Everything You Need to Know to Boost Your Rankings

How important is anchor text when it comes to page rankings? If you’re uncertain about the answer to that question, you’re not alone. Anchor text is a multi-faceted and often misunderstood element of on-page SEO. And grasping it fully will give you a distinct benefit when it comes to...

If You Care About User Experience, Invest in SEO

And, if you care about SEO, invest in User Experience. Aligning SEO and UX offers too many mutual benefits to ignore. Why is SEO and User Experience Alignment Important? Alignment is no longer a “nice to have”. It must be viewed as a requirement for any brand that heavily relies on organic...

What Is the Value of an Integrated Marketing Strategy?

What is an integrated marketing campaign? As marketers we distinguish between campaigns in different channels, because of differences in format, cost, frequency and dozens of other variables. Often, marketing staff are siloed with one team handling organic social, another team, SEO, another team...

SEO Bright Now: February 25, 2022

Did you know that 15% of all search queries have never been searched before? Well, that’s according to Google in a recent tweet. We don’t know about you, but we think it clearly highlights the fact that keyword research should be an ongoing process. The last two weeks have seen several small...

Social Media Metrics: A Complete Guide [Updated for 2022]

Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether you’re generating new customers, deepening engagement with your existing followers, or...

NAP (Name, Address and Phone Number): A Complete Guide for Local Businesses

NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in search engine optimization because Google uses NAP when ranking local results. If you operate a local business, either in the form of an independent outlet or a chain of local branches, it’s...

HTTP vs. HTTPS: An SEO Guide for 2022

At its international developer conference, Google I/O, in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts its search algorithm. As a search engine optimizer, it’s imperative to understand the difference...

BrightEdge and Oncrawl Join Forces

Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict what would make that content findable by their customers. I had myself run websites and knew how hard it was to figure this out....

Google Begins Using Page Experience to Rank Desktop Search Results

February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. The search company says the desktop rollout will be complete by the end of March. Page Experience has been used as a ranking factor for mobile searches since August 2021. Page Experience...