BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

Best Practices for International SEO in 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together this list of international SEO best practices to equip you with what you need to know about...

Monique Johnson

M 2 years ago

t 7 min read

Long-Tail Keywords: A Comprehensive Guide

Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. In this...

SEO Bright Now: February 4, 2022

The last two weeks have seen several feature releases from Google. In addition, Google documentation updates and explanatory content from John Mueller (Google’s Search Advocate) and other sources provided search engine optimizers with clarity about a handful of long-running uncertainties. In...

Optimizing for the Google 3-Pack

What is Google 3-Pack? The 3-Pack is Google's method used to display the top three results for local SERP results. It references the user’s location to make the search more relevant. For instance, if a user searched “restaurants near me”, Google 3-Pack would display three...

Improve Engagement and Rankings with Meta Descriptions

What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users with a brief summary of the content on your page so they know if the page will answer their question. Traditionally, meta...

Google Algorithm Updates: A Running Timeline of Major Changes

Latest Google algorithm updates: Core Update (September 2022) Helpful Content Update (August 2022) Core Update (May 2022) Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) ...

SEO Bright Now: January 20, 2022

Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. In contrast, the first half of January has been somewhat sedate. But that doesn’t mean nothing has happened. Google released new Search Console features that will help site...

Four Imperatives for Successful SEO Execution in 2022

To kick off the year, BrightEdge hosted an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO execution and measurement. As part of that discussion, we explored four imperatives: Tell the Right Story Reduce Manual Work Simplify...

New Features and Resources from Google Put a Spotlight on Local News

Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own research. When we looked at the e-commerce sector recently, we found steady incremental growth in local 3-pack...

Google Algorithm Update Recalibrates Local Search

At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed the update last week. In its typical understated fashion, Google described the update as “a rebalancing of various...