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Track II: Content Marketing - The Path to Measurement

Session 2b: The Content Catalyst - Search, Social and Content Interplay

Brenna Comacchio
Brenna Comacchio
Search Marketing Analyst at Autodesk

Brenna has worked within digital marketing functions for over five years building global brand awareness, creating social media content, running campaigns, and optimizing marketing initiatives based on data & analytics, both in-house and as an independent consultant. Most recently, she’s been evaluating search performance and implementing SEO enhancements as a Search Marketing Analyst at Autodesk. Brenna holds a Bachelor of Commerce in Finance, Strategic Management, and Environmental Studies from McGill University in Montreal, and a Master of Digital Marketing from Hult International Business School in San Francisco.

Other presenters from this session:

Duane Forrester
Duane Forrester
Senior Product Marketing Manager at Bing
Rob Creekmore
Rob Creekmore
Advertising Research Manager, Marketing Science at Facebook
David Whitworth
David Whitworth
SEO Manager at Rackspace
Eddie Smith
Eddie Smith
Head of Ads API at Twitter

Transcript