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Track II: Content Marketing - The Path to Measurement

Session 2b: The Content Catalyst - Search, Social and Content Interplay

Rob Creekmore
Rob Creekmore
Advertising Research Manager, Marketing Science at Facebook

Rob Creekmore manages Marketing Science Research at Facebook. He is responsible for helping advertising partners prove and grow the value they see from Facebook. Rob joined Facebook following three years at Amazon.com as the Sr. Product Manager for display advertising analytics. Rob holds a bachelor’s degree from the University of Chicago and an MBA from the University of Michigan Ross School of Business.

Other presenters from this session:

Duane Forrester
Duane Forrester
Senior Product Marketing Manager at Bing
David Whitworth
David Whitworth
SEO Manager at Rackspace
Brenna Comacchio
Brenna Comacchio
Search Marketing Analyst at Autodesk
Eddie Smith
Eddie Smith
Head of Ads API at Twitter

Transcript