CO202: The Content Management Cycle - David Langrock
How Content & Ecommerce Work Together
David Langrock
Sr. Director, Marketing Services
Groupon
David Langrock, Senior Director of Marketing Services at Groupon, spoke about how content and ecommerce can work together. Content can be found in product descriptions, reviews, merchant tips, and details. You can use the BrightEdge Data Cube to find keywords and create engaging, useful content applicable to your unique customers.
