Competitive Benchmarking and Building Your CMO Dashboard, Brian Moore
Competitive Benchmarking
Brian Moore
Client Services Director
BrightEdge
During this session we heard from Harry Gold, the CEO of Overdrive, and Brian Moore, the Director for Client Services at BrightEdge. They spoke about some of the metrics that executives want to see and how to make the value of SEO clear to those on the board or in the C-suite.
