BrightEdge S3 Platform Features

Standardize on a single source of truth for all your reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards.

• Customizable Dashboards: Content performance reporting in one place across your sites, keywords, backlinks, traffic and conversion metrics, and competitors across search engines, geographies, and devices.
• Search Opportunity Forecasting: Proven ROI forecasting, enabling practitioners to quantify the impact of content performance on their business, make an informed business case to executives for further investment in content performance, and focus on opportunities that promise the maximum revenue gain or cost savings.
• Blended & Local Search Management Reporting: Gain insight into how universal results are impacting your organic search ranking with Blended Rank and Local Search Management technology
• Daily Rankings: With Daily Rankings, marketers get alerted of changes to high-converting keywords and can prioritize focus accordingly.

BrightEdge takes the guesswork out of content performance. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.

• Keyword Recommendations: BrightEdge S3 automates the otherwise manual process of keyword optimization by providing analytics and recommendations for your entire keyword footprint, transcending best practices to optimize keywords strategically and at scale.
• Page Manager: Built with prescriptive best practices, Page Manager provides comprehensive on-page, backlink, internal links, and social recommendations guiding you to success.
• Competitive Recommendations: BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue.
• Social Recommendations: Receive clear recommendations on where to focus social media activities. See what keywords and pages are most effective to target with Tweets, Likes, and Shares to improve rankings on search engines.
• ContentIQ: BrightEdge ContentIQ is an advanced site auditing solution, that fully integrates within the BrightEdge search and content platform. With advanced crawl technology, it identifies the critical site errors impeding your search success. Use crawl data with popular BrightEdge platform features, such as building StoryBuilder dashboards and setting Anomaly Detection rules to monitor for future errors.

BrightEdge provides the most accurate and complete set of backlink management encompassing backlink tracking, discovery of high quality backlinks, and competitive backlink insights with actionable, keyword level backlink recommendations supported by built-in task & workflow management.

• BrightEdge Backlink Management & Competitive Backlinking: Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page or domain level.
• Keyword Level Backlink Insights: See the complete backlink profiles for all your competitors at the keyword level, instantly providing insight into the optimal backlink sources to target across all your keywords.
• Majestic & Moz Integrations: BrightEdge provides a seamless integration with industry leading backlink databases from Majestic and Moz, giving customers a comprehensive view of their backlink portfolio alongside that of the competition.

In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance.  Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.

• Page Manager: Built with prescriptive best practices, Page Manager provides comprehensive on-page, backlink, internal links, and social recommendations guiding you to success.
• Content Optimizer, Content Management Systems (CMS) Integration: Now, for the first time businesses can empower their content teams to create search optimized content from day one, by giving content teams a technology that coaches them towards success.

Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. BrightEdge provides marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.

• Twitter Trending: Developed in conjunction with Twitter, Twitter Trending allows marketers to take effective content performance strategies and content, and leverage them on Twitter.
• Social Recommendations: Receive clear recommendations on where to focus social media activities. See what keywords and pages are most effective to target with Tweets, Likes, and Shares to improve rankings on search engines.
• Social Site Audit: Designed by BrightEdge and Facebook, Social Site Audit helps brands measure Open Graph implementation and measure Facebook engagement by ensuring webpages are properly tagged for consumption within Facebook.
• Facebook Preferred Marketing Developer: BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.

The most sophisticated content performance strategies require in-depth competitive analysis.  With BrightEdge, you will be the first to know about the campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.

Part of an effective digital marketing program includes utilizing web analytics. BrightEdge does the heavy lifting for you by integrating web analytics data with content performance and social data in BrightEdge S3, providing a complete view and single source of truth for your program.

• BrightEdge Connect API: BrightEdge Connect is a REST based protocol that seamlessly connects content performance, social metrics, web analytics, and marketing KPIs providing closed loop analytics for overall search performance.
• Adobe Integation: Combines BrightEdge data, global enterprise support, and social analytics with Adobe’s industry leading Digital Marketing Suite, to streamline data insights and deliver greater ROI.
• Google Analytics, Coremetrics, Webtrends Integration: This integration provides comprehensive insight through reports on: traffic and rank, conversions and rank, revenue and rank, and total content performance.
• Majestic & Moz Integrations: BrightEdge provides a seamless integration with industry leading backlink databases from Majestic and Moz, giving customers a comprehensive view of their backlink portfolio alongside that of the competition.
• Facebook Preferred Marketing Developer: BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.

BrightEdge enables you to turn your business intelligence into actionable tasks through a single integrated environment.

• Tasks & Workflow: Accelerate team collaboration with built-in project management designed for enterprise.