97th Floor Keynote: Search Intent, Content, & Customer Micro-Moments

 

 

 

 

There's an ongoing misconception out there that digital marketing is all trial and error, and that digital marketers are throwing random ideas into the fray to see what sticks and what doesn't. That isn't the case at all.

 

In this keynote address from Chris Bennett, CEO and founder of 97th Floor, we get a look at just how many data points and directional metrics are out there, and how digital marketers can leverage them to make more informed and strategic decisions about the web experience they provide to prospective customers.