Oracle Keynote: Marketing at a Crossroads & Rise of Modern Marketing

 
  

 

Joyce Boland

VP, Global Applications Marketing
Oracle

 
  

 

Kelvin Gee

Senior Director, Global Marketing Transformation

Oracle

 

In this keynote session Joyce Boland, VP Global Applications Marketing, and Kelvin Gee, Senior Director of Global Marketing Transformation from Oracle share how Oracle, the world’s largest enterprise software company, transformed its traditional marketing organization into Modern Marketing to coincide with the company’s shift to the Cloud. Boland and Gee talk about how Oracle changed its strategy, technology, training, and the processes that underpinned that transformation. Learn how Oracle marketing realigned itself with sales and changed its culture from product- to customer-centric.