BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Helping You Navigate the Multi-Search Universe with New Perplexity Research

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models....

Preparing for the “Searchquake” that Will Impact Every Industry and Marketer

The field of online search is set for a seismic change in 2024. The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company,...

SERP Ranking Trends: Universal Search

July 2022 Update: We've updated our data to bring you the latest insights on featured snippets and universal search Changes to the Universal Search Landscape We know Google is constantly testing and changing their algorithm with the goal of creating the best user experiences and...

NAP (Name, Address and Phone Number): A Complete Guide for Local Businesses

NAP is an acronym that stands for “Name, Address and Phone Number.” It’s a core concept in search engine optimization because Google uses NAP when ranking local results. If you operate a local business, either in the form of an independent outlet or a chain of local branches, it’s...

Google Begins Using Page Experience to Rank Desktop Search Results

February 2022 marks the start of Google using Page Experience as a ranking factor for desktop search. The search company says the desktop rollout will be complete by the end of March. Page Experience has been used as a ranking factor for mobile searches since August 2021. Page Experience...

Improve Engagement and Rankings with Meta Descriptions

What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users with a brief summary of the content on your page so they know if the page will answer their question. Traditionally, meta...

Google Priority Hints – More Firepower to Support Core Web Vitals

In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics – known as Core Web Vitals: Largest Contentful Paint (LCP), which measures loading performance....

Web Log Analysis is Essential to a High-Performing Website

Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages, consume your content and transact on the site – surface-level content is king. What you say, how you say it and how you...

Search Ranking Factors Are Not Always Applied Equally

Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win the approval of the search engine gods (i.e. algorithms). Search Engine Land’s exceptional...

Core Web Vitals Webinar Q & A

Last month we hosted a webinar on Core Web Vitals ahead of the Google Page Experience Update scheduled for May, 2021. With nearly 2000 registrations, we were prepared for a lot of questions and knew we likely wouldn’t get to them all. Following the webinar, we reviewed the questions, and felt there...

Five Strategies to Prepare for the Core Web Vitals Update

One of the most important issues this year facing digital marketers is how to prepare for Google’s upcoming Page Experience Update.This May, Google will begin using three key metrics to help assess the user experience of a given webpage based on actual browser data. The three metrics that are...

The Importance of Testing Site Speed

Website performance is an important aspect of maintaining high ranking in the SERPs. Regularly checking on your site’s performance, especially your page speed insights, is a must for any SEO. A great user experience is becoming more and more important to search engines particularly Google as it...